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Notes fromthe team.

What we have learned about measuring influence, choosing creators and writing a report someone else can read.

BlogWhy YouTube Views Are Higher: The Impact on Your EMV and ROISince 24 August 2026, YouTube counts a view from the very first frame of playback, across long-form, Shorts, live streams and podcasts. The old definition, which required someone to keep watching, still exists under a new name: engaged views. Public view counts are therefore rising without anyone watching more. A YouTube view now measures a […]3 September 20268 min read

BlogGoogle Just Made Your Creators’ Posts a Search ChannelIn July 2026, Google quietly turned your creators’ social posts into trackable search real estate. Its Search Console now reports how your Instagram…11 August 20267 min read

BlogFrance Bans Social Media for Under-15s. Where Do the Kids Go?From 1 September, French children under the age of 15 can no longer open a social media account, and by January 2027 every existing French account…30 July 20267 min read

BlogWhen Instagram Tags Products for Creators, Who Owns the Trust?In early 2026, Instagram tested an AI feature that quietly tagged shoppable products inside creators’ posts, no permission asked. The backlash that…29 June 20268 min read

BlogWhy Social Listening Now Decides Your Influencer ResultsInfluencer marketing results are not fully visible through paid posts alone. The conversations that move purchase decisions, build trust, and reveal…11 June 20268 min read

BlogTikTok Shop Hits Benelux: How to Win the First-Mover WindowTikTok Shop is coming to Benelux on 15 June 2026. For brands and agencies already active in influencer marketing, the window to move early is open…29 May 202610 min read

BlogThe Next Creator in Your Campaign Might Not Be HumanAI creators are becoming a real campaign option, not just a novelty. For brands, the appeal is obvious: more control, faster production, and easier…8 May 202610 min read

BlogInstagram Affiliate Commerce Needs Better AttributionTL;DR: Instagram’s new affiliate commerce features in Reels matter because they create more ways to turn creator content into trackable traffic and…13 April 20267 min read

BlogSnapchat Influencer Tracking Is Now on StellarTL;DR: Snapchat still matters at scale, and that makes better measurement hard to ignore. Snap reported 469 million daily active users in Q2 2025…17 March 20267 min read

BlogIf Your Brand Isn’t Ranking on TikTok, You’re InvisibleTL;DR: Social search is taking over discovery. People now find answers on TikTok, Instagram, and YouTube through creators, and Google is increasingly…4 March 202610 min read

BlogFanblast: a German Influencer Scandal: What Brands Must Learn About Brand SafetyTL;DR:The Fanblast controversy involving a well-known German influencer did not emerge from a brand campaign, but from internal creator-business…18 February 20269 min read

BlogWhat Khaby Lame’s Deal Teaches Brands About Creator RiskTL;DR: Khaby Lame’s transformation from viral TikTok creator into a near-billion-dollar business, including the use of AI to replicate his persona…11 February 20268 min read

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