Influencer marketing blog
Influence,
News, trends and practical guides on influencer marketing and social media – from choosing the right creators to proving ROI. Insights from the Stellar team to help brands and agencies stay one step ahead.
BlogAI and Influencer Discovery in 2027: Beyond InstinctBy Sarah Levin Weinberg, Co-founder & CMO of Stellar. Most ambassador regrets are not bad luck. They are a question of method, and of access to the right data. Here is how AI changes the way brands choose who speaks for them.
BlogAI and Travel Influencer Marketing in 2027: Ready for Take-Off?By Sarah Levin Weinberg, Co-founder & CMO of Stellar. AI can now invent the most beautiful beach in the world. In travel, that is exactly why trust…
BlogAI Shopping Assistants Read Your Creators. Do You?AI assistants now write the shortlist before your customer ever sees a product page, and they build it from what creators say. Here is what that…
BlogFind Influencers From ChatGPT, Claude or Gemini: Stellar's MCP ExplainedStellar now speaks MCP, so ChatGPT, Claude or Gemini can find creators, check their audiences and build your campaign in seconds. Included in every…
BlogWhy YouTube Views Are Higher: The Impact on Your EMV and ROIYouTube now counts a view the moment playback starts, so your creators look stronger without anyone watching more. Here is how the new definition…
BlogGoogle Just Made Your Creators’ Posts a Search ChannelGoogle has started treating Instagram, TikTok, YouTube and X posts as search real estate. Find out what that means for how you value creator content…
BlogFrance Bans Social Media for Under-15s. Where Do the Kids Go?France has voted to keep under-15s off social media, but Australia's experience shows children rarely leave; they simply re-declare their age. Here…
BlogWhen Instagram Tags Products for Creators, Who Owns the Trust?When Instagram quietly added AI shopping buttons to creator posts, followers noticed before the creators did. The backlash is a reminder that trust…
BlogWhy Social Listening Now Decides Your Influencer ResultsMuch of what moves purchase decisions happens in conversations you never paid for. Learn how listening to organic posts reveals earned media value…
BlogTikTok Shop Hits Benelux: How to Win the First-Mover WindowWith TikTok Shop opening in Belgium and the Netherlands, early movers have a short window to get ahead. Discover what the launches in France and…
BlogThe Next Creator in Your Campaign Might Not Be HumanVirtual influencers offer control, speed and scale, yet most big brands are still holding back. Explore where AI creators can genuinely help your…
BlogInstagram Affiliate Commerce Needs Better AttributionProduct tagging and affiliate commissions in Reels bring discovery and purchase closer together. The brands that benefit will be those that can tell…
BlogAI and Travel Influencer Marketing in 2027: Ready for Take-Off?By Sarah Levin Weinberg, Co-founder & CMO of Stellar. AI can now invent the most beautiful beach in the world. In travel, that is exactly why trust…BlogAI Shopping Assistants Read Your Creators. Do You?AI assistants now write the shortlist before your customer ever sees a product page, and they build it from what creators say. Here is what that…BlogFind Influencers From ChatGPT, Claude or Gemini: Stellar's MCP ExplainedStellar now speaks MCP, so ChatGPT, Claude or Gemini can find creators, check their audiences and build your campaign in seconds. Included in every…BlogWhy YouTube Views Are Higher: The Impact on Your EMV and ROIYouTube now counts a view the moment playback starts, so your creators look stronger without anyone watching more. Here is how the new definition…BlogGoogle Just Made Your Creators’ Posts a Search ChannelGoogle has started treating Instagram, TikTok, YouTube and X posts as search real estate. Find out what that means for how you value creator content…BlogFrance Bans Social Media for Under-15s. Where Do the Kids Go?France has voted to keep under-15s off social media, but Australia's experience shows children rarely leave; they simply re-declare their age. Here…BlogWhen Instagram Tags Products for Creators, Who Owns the Trust?When Instagram quietly added AI shopping buttons to creator posts, followers noticed before the creators did. The backlash is a reminder that trust…BlogWhy Social Listening Now Decides Your Influencer ResultsMuch of what moves purchase decisions happens in conversations you never paid for. Learn how listening to organic posts reveals earned media value…BlogTikTok Shop Hits Benelux: How to Win the First-Mover WindowWith TikTok Shop opening in Belgium and the Netherlands, early movers have a short window to get ahead. Discover what the launches in France and…BlogThe Next Creator in Your Campaign Might Not Be HumanVirtual influencers offer control, speed and scale, yet most big brands are still holding back. Explore where AI creators can genuinely help your…BlogInstagram Affiliate Commerce Needs Better AttributionProduct tagging and affiliate commissions in Reels bring discovery and purchase closer together. The brands that benefit will be those that can tell…