Influencer marketing blog
Influence,
News, trends and practical guides on influencer marketing and social media – from choosing the right creators to proving ROI. Insights from the Stellar team to help brands and agencies stay one step ahead.
BlogInfluencer marketing KPIs: the complete Stellar guide to measuring your campaigns in 2025Reach, engagement, traffic… With the proliferation of KPIs in influencer marketing, it can be difficult to distinguish between essential and superfluous metrics. While each metric has its importance, some will be more relevant than others depending on your objectives. But how can you find your way through this jungle of metrics and acronyms? At Stellar […]BlogInfluencer Marketing Glossary#A Affiliate Codes Unique codes provided to influencers that allow them to track sales or leads generated through their content. Influencers often…BlogInstagram reel or story: what’s the difference, and how to choose?For influencer marketing, content creators and brands, Instagram is a highly interesting social network. Thanks to the diversity of content formats…BlogOur tips for boosting your Instagram reelsInstagram is one of the most widely used social networks. The platform allows users to share photos or videos in different formats, such as post…BlogStellar and comment analysis: a major step forward for the success of your influencer campaignsIn the field of marketing, it is essential to understand consumer opinion and to evaluate the impact of campaigns. In the field of influence, this is…BlogTikTok trends for influencer marketing: How to identify 2023 summer trendsTikTok is today the world’s No. 1 social network and most downloaded app. The platform offers users the chance to play with trends and share short…BlogWhat is the impact of AI on influencer marketing?Artificial intelligence (AI) and influencer marketing are two topics that have that have recently generated a great deal of interest due to their…BlogComment Analysis – Discover the new revolutionary feature of StellarGive a new dimension to your reporting with Comment Analysis By analyzing comments and reactions, Stellar now enables you to discover product and…BlogLive success: when influencers play the live cardThe quest for authenticity is why live content continues to win the hearts of users. Whether on Twitch, Instagram, LinkedIn or TikTok, the…BlogGamification, experiences, challenges: captivate your community!More than ever, the year 2023 will be characterized by the growing involvement of consumers in influencer campaigns. The most creative and daring…BlogHow to predict and measure an influencer marketing campaign?In the last few years, influencer marketing has become important in the marketing industry. It has established itself as one of the most effective…BlogLinkedIn: the new playground for B2B and B2C brands and influencersLinkedIn continues its quest for influencer marketing and will become a must-have for brands in 2023. While B2B campaigns will obviously remain the…
