Influencer marketing blog
Influence,
News, trends and practical guides on influencer marketing and social media – from choosing the right creators to proving ROI. Insights from the Stellar team to help brands and agencies stay one step ahead.
BlogTikTok Shop: how to integrate it into your influencer marketing? The guideWith shopping now built into videos and lives, TikTok is turning entertainment into a sales channel. Find out how to choose the right creators, design formats that convert and track results when you add TikTok Shop to your strategy.
BlogInstagram posts visible on Google: what changes for your influencer marketing?Public posts from business and creator accounts can now show up in Google results, even for people without an Instagram account. Here is what that…
BlogThe complete 2025 guide to Instagram formats and content typesShould your next campaign use a photo, carousel, reel, story or live? This guide walks through every Instagram format with its strengths, weaknesses…
BlogUnited we grow: Stellar Tech’s German powerplay with IROIN® AcquisitionStellar Tech and IROIN® are joining forces, bringing together two teams with a shared vision from Brussels to Berlin. Meet the people behind the deal…
BlogInfluencer marketing KPIs: the complete Stellar guide to measuring your campaigns in 2025With so many metrics and acronyms, it is easy to lose sight of the numbers that actually matter. This guide sorts influencer KPIs by objective and…
BlogInfluencer Marketing GlossaryNot sure what EMV, always-on campaigns or brand advocates really mean? This A to Z glossary gives you clear, practical definitions of the influencer…
BlogInstagram reel or story: what’s the difference, and how to choose?Reels and stories may both be short and vertical, but they behave very differently. Learn how the two formats compare on reach, lifespan and…
BlogOur tips for boosting your Instagram reelsReels stay on Instagram long after a story disappears, making them one of your strongest tools for brand visibility. Discover practical ways to make…
BlogStellar and comment analysis: a major step forward for the success of your influencer campaignsEvery comment under a sponsored post says something about how your campaign is landing. Discover how AI-powered comment analysis turns these…
BlogTikTok trends for influencer marketing: How to identify 2023 summer trendsTikTok trends rise fast and fade just as quickly, so timing is everything for brands. Learn what makes a trend, how to spot the summer 2023…
BlogWhat is the impact of AI on influencer marketing?From ChatGPT to virtual assistants, artificial intelligence is reshaping how brands create content and work with creators. Explore how AI is already…
BlogComment Analysis – Discover the new revolutionary feature of StellarGo beyond reach and likes in your campaign reports. Stellar's new Comment Analysis reveals how audiences feel about your products, which emojis and…