Blog

Notes fromthe team.

What we have learned about measuring influence, choosing creators and writing a report someone else can read.

BlogUnited we grow: Stellar Tech’s German powerplay with IROIN® AcquisitionFrom Brussels to Berlin: How two visionary teams are reshaping Europe’s Influencer Marketing landscape It’s official! The news we’ve been eagerly waiting to share is finally here: Stellar Tech has acquired IROIN®, Germany’s leading influencer marketing platform. But this isn’t just another business transaction – it’s the coming together of two passionate teams united by […]4 min read
Stellar Tech influencer marketing KPI blog coverBlogInfluencer marketing KPIs: the complete Stellar guide to measuring your campaigns in 2025Reach, engagement, traffic… With the proliferation of KPIs in influencer marketing, it can be difficult to distinguish between essential and…13 min readBlogInfluencer Marketing Glossary#A Affiliate Codes Unique codes provided to influencers that allow them to track sales or leads generated through their content. Influencers often…13 min readBlogInstagram reel or story: what’s the difference, and how to choose?For influencer marketing, content creators and brands, Instagram is a highly interesting social network. Thanks to the diversity of content formats…11 min readBlogOur tips for boosting your Instagram reelsInstagram is one of the most widely used social networks. The platform allows users to share photos or videos in different formats, such as post…7 min readBlogStellar and comment analysis: a major step forward for the success of your influencer campaignsIn the field of marketing, it is essential to understand consumer opinion and to evaluate the impact of campaigns. In the field of influence, this is…6 min readBlogTikTok trends for influencer marketing: How to identify 2023 summer trendsTikTok is today the world’s No. 1 social network and most downloaded app. The platform offers users the chance to play with trends and share short…10 min readBlogWhat is the impact of AI on influencer marketing?Artificial intelligence (AI) and influencer marketing are two topics that have that have recently generated a great deal of interest due to their…8 min readBlogComment Analysis – Discover the new revolutionary feature of StellarGive a new dimension to your reporting with Comment Analysis By analyzing comments and reactions, Stellar now enables you to discover product and…1 min readBlogLive success: when influencers play the live cardThe quest for authenticity is why live content continues to win the hearts of users. Whether on Twitch, Instagram, LinkedIn or TikTok, the…8 min readBlogGamification, experiences, challenges: captivate your community!More than ever, the year 2023 will be characterized by the growing involvement of consumers in influencer campaigns. The most creative and daring…11 min readBlogHow to predict and measure an influencer marketing campaign?In the last few years, influencer marketing has become important in the marketing industry. It has established itself as one of the most effective…5 min read

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