Blog
Notes from
What we have learned about measuring influence, choosing creators and writing a report someone else can read.
BlogLinkedIn: the new playground for B2B and B2C brands and influencersLinkedIn continues its quest for influencer marketing and will become a must-have for brands in 2023. While B2B campaigns will obviously remain the majority, the social network will surprise with the launch of B2C campaigns more and more frequently. Whether you want to launch a B2B or B2C campaign, you’ll have to play by LinkedIn’s […]
BlogWhen affiliate marketing and influencer marketing become one!Affiliate marketing is and will remain in 2023 the marketing strategy with the most interesting remuneration model. A godsend for brands when you…BlogThe growing power of influencers in the age of the Creator EconomyInfluencers are gaining power and are establishing themselves as key players in the influencer economy. Sponsorship, product placement, co-creation…BlogValue campaigns: when brands and influencers join forces to spread important messagesIf committed influencers have already been emerging for a few years on social networks, this year they will become the spokespersons of their…BlogPress coverage of our White Paper on influencer marketing trends in 2023Following the publication of our white paper on influencer marketing trends for 2023, many media outlets have been reporting on it on their…BlogTop 10 influencer marketing trends in 2023We have undeniably seen the meteoric rise of influencer marketing in recent years. Indeed, in France, it is now the second channel with the most…BlogThe optional Instagram Likes: what impact on influencer marketing and Stellar campaign reports?Influencers can now hide their likes count: what does that mean? On 26th May 2021, the Head of Instagram, Adam Mosseri, announced that Instagram…BlogHow is the influencer marketing industry regulated?How is the influencer marketing industry regulated? Co-written with Myriam Roche, founder of « Les Gens d’Internet » « Influencer marketing is a bit…BlogPartnership, affiliation, influencer program… How do social networks monetize the work of influencers?Partnership, affiliation, influencer program… How do social networks monetize the work of influencers? Written by Myriam Roche, Founder of « Les Gens…
BlogBDM x Stellar survey – Discover the state of influencer marketing in France in 2022In France, influencer marketing and influencers on social networks continue to gain momentum. Influence has become a real strategy, gaining in…
BlogContent amplification: how and why to use it?Today, the world of influence and that of advertising are getting closer and closer. It is no longer uncommon to come across posts in feeds sponsored…
BlogComplete Guide of KPIs for Influencer MarketingComplete guide to influencer marketing KPIs Setting up an influencer marketing campaign is littered with crucial steps, including choosing your…
BlogBDM x Stellar survey – Discover the state of influencer marketing in France in 2022In France, influencer marketing and influencers on social networks continue to gain momentum. Influence has become a real strategy, gaining in…BlogContent amplification: how and why to use it?Today, the world of influence and that of advertising are getting closer and closer. It is no longer uncommon to come across posts in feeds sponsored…BlogComplete Guide of KPIs for Influencer MarketingComplete guide to influencer marketing KPIs Setting up an influencer marketing campaign is littered with crucial steps, including choosing your…