Influencer marketing blog

Influence,decoded.

News, trends and practical guides on influencer marketing and social media – from choosing the right creators to proving ROI. Insights from the Stellar team to help brands and agencies stay one step ahead.

A creator in a clothing shop holds up a purple overshirt during a live stream on a phone, as viewer comments roll in

BlogLive success: when influencers play the live cardAudiences want real, unfiltered moments, and live streams deliver exactly that. Discover why lives create such strong closeness between creators and their communities, and how to build campaigns that respect the format's rules.26 May 20238 min read

Friends play a social media challenge in a living room, one cheering on the sofa next to a scoreboard and a small trophy

BlogGamification, experiences, challenges: captivate your community!When audiences play, compete and take part, they remember your brand. Learn why gamification is booming and how creator-led challenges and…22 May 202311 min read

Two marketers cheer at a laptop showing a campaign report where actual reach beats the forecast

BlogHow to predict and measure an influencer marketing campaign?Influencer campaigns involve a lot of data, which makes them hard to plan and harder to prove. This guide explains how to set goals, pick the right…15 May 20235 min read

A woman records a video on a phone tripod in a coworking café next to a laptop showing a LinkedIn post, while a colleague laughs behind her

BlogLinkedIn: the new playground for B2B and B2C brands and influencersWith a fast-growing community of creators and decision-makers, LinkedIn is no longer just for job hunting. Find out how B2B and B2C brands can work…10 May 20237 min read

Two friends laugh over coffee and cinnamon buns at a café table, with a phone between them, seen through a window

BlogWhen affiliate marketing and influencer marketing become one!Pairing affiliate links and promo codes with creator content gives you a pay-for-performance model with measurable results. Learn how affiliation and…20 April 20237 min read

A creator lies laughing on a rug surrounded by unboxed skincare products while a friend films her with a phone

BlogThe growing power of influencers in the age of the Creator EconomyCreators are building their own businesses and income streams, making them less dependent on brand deals. Explore how the creator economy is shifting…20 April 202310 min read

A man rides a cargo bike full of groceries past a community fridge reading "Free food. Take what you need." as neighbours cheer and film

BlogValue campaigns: when brands and influencers join forces to spread important messagesConsumers increasingly choose brands that take a clear stand on social and environmental issues. See how committed creators help spread meaningful…20 April 20237 min read

A woman at a Paris café terrace laughs as a friend shows her an article about the 2023 influencer marketing trends, with the white paper on the table

BlogPress coverage of our White Paper on influencer marketing trends in 2023Our white paper on 2023 influencer marketing trends caught the attention of the trade press. Here is a round-up of the coverage, with quick insights…22 February 20233 min read

A creator jumps in front of giant illuminated 2023 letters on a rooftop at sunset while friends film her on phones and tripods

BlogTop 10 influencer marketing trends in 2023Drawing on input from 40 experts across brands, agencies, legal and tech, our white paper reveals what will shape creator campaigns this year. Here…14 February 20236 min read

A creator sitting on her bed holds up a phone showing the Instagram setting to hide like and view counts

BlogThe optional Instagram Likes: what impact on influencer marketing and Stellar campaign reports?Since May 2021, Instagram users can choose to hide like counts on their posts. Find out why the platform made the change, what it means for…9 February 20237 min read

A creator walks down the steps of a French courthouse holding a document titled "Loi influenceurs" while a friend films her

BlogHow is the influencer marketing industry regulated?Contrary to popular belief, influencer marketing is far from a lawless Wild West. Learn which European and national rules apply to creators and…16 January 202316 min read

A creator celebrates his earnings on a phone at a desk with a laptop, tablet and podcast microphone, as a friend points at the screen

BlogPartnership, affiliation, influencer program… How do social networks monetize the work of influencers?YouTube, Twitch, Instagram and TikTok increasingly pay creators directly for their work. Discover the monetisation programmes, partnerships and…16 January 202312 min read

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