Influencer marketing blog
Influence,
News, trends and practical guides on influencer marketing and social media – from choosing the right creators to proving ROI. Insights from the Stellar team to help brands and agencies stay one step ahead.
GlossaryVirtual InfluencersUnlike real creators, virtual influencers are fully digital characters with no physical limits. This entry explains who builds them and why they are becoming part of many social media strategies.
GlossaryVanity MetricsFollower counts and likes feel satisfying, yet they often say little about engagement or return on investment. Here is how to tell surface figures…GlossaryUGC CreatorsUser-generated content often comes from fans and customers rather than paid stars. Discover why brands now lean on UGC creators to make their social…GlossaryStorytellingA heartfelt personal story or a funny anecdote can build a deeper bond than any product shot. See why narrative is central to engaging, relatable and…GlossarySponsored ContentBrands pay creators to produce posts that promote their products in the creator's own voice. This entry breaks down the essentials and how to keep…GlossarySocial ProofWhen people see others endorsing a product, they are more likely to try it themselves. Find out how this psychological principle powers credibility…GlossarySentiment AnalysisBehind every comment and review sits an emotion your brand can learn from. This entry explains how technology reads the tone of text and what…GlossarySeedingNo contract, no guaranteed post: seeding relies on relationships and genuine enthusiasm. Discover how this subtle tactic promotes brands organically…GlossaryReturn on Investment (ROI)Return on investment is the clearest way to show whether influencer marketing pays off. This entry walks through the classic calculation and what to…GlossaryReachReach tells brands how far a message really travelled across an audience. Understand what this core metric measures and how to read it alongside…GlossaryPromo codeA unique discount code gives followers a reason to buy and gives brands clean attribution data. See how promo codes serve both creators and marketers…GlossaryProduct Placement CampaignsInstead of an obvious advert, the product simply appears as part of the creator's everyday content. This entry explains why seamless integration is a…
