Influencer marketing blog
Influence,
News, trends and practical guides on influencer marketing and social media – from choosing the right creators to proving ROI. Insights from the Stellar team to help brands and agencies stay one step ahead.
BlogNEW: Reveal Brand Safety Risks Before They Hit You Thanks to AITL;DR: Stellar’s Brand Safety helps brands and agencies identify risky influencer content before a campaign launches. It analyzes textual content across social networks and languages, classifies posts into eleven sensitive categories, and assigns severity scores from zero to nine. Brand Safety is a decision support tool, not an automated exclusion system. It helps teams move faster, […]
BlogTikTok Under U.S. Control: What Brands Need to KnowTL;DR: TikTok’s shift toward U.S. governance marks the start of a new regulatory era. Stricter moderation, higher transparency standards and…
BlogInfluencer Marketing Recap 2025: The Year That Rebuilt the Creator Economy2025 was one of the most transformative years the creator economy has ever seen. The global influencer market hit $32.55 billion, AI became a…
BlogBrand security and deepfakes: This Christmas seasonTL;DR: Deepfakes and AI-manipulated ads surged during the 2025 holiday season, targeting creator identities, faking endorsements and damaging brand…
BlogInstagram TV App in Planning: Reels on the Big ScreenInstagram is preparing a TV app for Reels, a shift that could move social video from the scroll to the sofa. For brands and creators, this opens new…
BlogKylie Jenner’s “Prison Comeback” Shows Polarization Isn’t a StrategyPolarization might bring clicks, but it kills trust. Global studies show that unsafe environments destroy brand credibility. With Stellar Tech’s…
BlogSocial media gets age limit ban for young peopleInstagram’s new PG-13 guidelines for teen accounts signal a cultural and strategic shift in social media. For brands, influence can no longer be…
BlogUGC & Influencer Marketing: Your Data-Driven Reach BoosterAs organic reach continues to decline across social platforms, brands must combine authentic user-generated content with data-driven influencer…
BlogStellar Tech: exclusive Tech Partner for Belgium’s first influencer certificate!“The creation of the Influencer Certificate stems from the need to professionalize influencer marketing”, said Cathy Pill – CEO of Stellar Tech as…
BlogTikTok’s Bulletin Boards: A new era for creator community buildingLess pressure, more focus: TikTok’s answer to creator burnout Authentic community building is now a cornerstone of successful influencer marketing…
BlogAre retailers missing the $32B influencer shift?When caution turns costly: what German retailers teach us about the influencer boom Influencer marketing is booming worldwide, but not everyone is…
BlogThe Instagram SEO checklist every brand should share with creatorsWhen Instagram posts became visible on Google in July 2025, it marked a turning point for brands and agencies. For the first time, your influencer…