Influencer marketing blog
Influence,
News, trends and practical guides on influencer marketing and social media – from choosing the right creators to proving ROI. Insights from the Stellar team to help brands and agencies stay one step ahead.
BlogSnapchat Influencer Tracking Is Now on StellarSnapchat Stories and Spotlight posts can now be tracked and reported alongside your other platforms in Stellar. Here is why the app still deserves a place in your measurement and how it closes a common reporting gap.
BlogIf Your Brand Isn’t Ranking on TikTok, You’re InvisibleMore and more people look for answers on TikTok, Instagram and YouTube rather than Google. Learn why partnering with creators who already rank for…
BlogFanblast: a German Influencer Scandal: What Brands Must Learn About Brand SafetyThe Fanblast controversy around Knossi started inside a creator-led business, not in a brand campaign. It shows why brand safety means watching…
BlogWhat Khaby Lame’s Deal Teaches Brands About Creator RiskKhaby Lame has turned viral fame into a licensable business, complete with an AI version of himself. Find out what that shift means for how you…
BlogNEW: Reveal Brand Safety Risks Before They Hit You Thanks to AIOne old post can derail a campaign before it starts. Discover how Stellar's AI-powered Brand Safety feature surfaces sensitive creator content across…
BlogTikTok Under U.S. Control: What Brands Need to KnowAs TikTok's American operations move under U.S. oversight, moderation, transparency and reach are all set to change. Here is how brands should adapt…
BlogInfluencer Marketing Recap 2025: The Year That Rebuilt the Creator EconomyAI became a standard production tool, video took over and creator monetisation matured. Look back at the forces that reshaped influencer marketing in…
BlogBrand security and deepfakes: This Christmas seasonFake endorsements and cloned creator faces spread fastest when holiday visibility peaks. See what cases involving MrBeast and Taylor Swift teach…
BlogInstagram TV App in Planning: Reels on the Big ScreenInstagram wants Reels on the living-room screen, a move that could reshape how social video reaches people. Find out what a TV app would mean for…
BlogKylie Jenner’s “Prison Comeback” Shows Polarization Isn’t a StrategyEdgy, divisive content can spark a burst of attention, but it rarely lasts and often costs trust. Learn why polarisation is no strategy for brands…
BlogSocial media gets age limit ban for young peopleInstagram's PG-13 framework for teen accounts marks the end of reach without responsibility. Here is what the new rules change for influencer…
BlogUGC & Influencer Marketing: Your Data-Driven Reach BoosterWith organic reach on Instagram down to around 4% per post, visibility has to be engineered rather than expected. Discover how combining authentic…