Blog
What we have learned about measuring influence, choosing creators and writing a report someone else can read.
BlogThis is how brands win with social searchLearn how to harness TikTok, Instagram, and other platforms as powerful search engines to massively boost your brand’s visibility. Step aside…
Blog5 ways to use ASMR for maximum engagementYou’ve probably seen them: close-up videos where an AI-generated knife slices glass like butter, where shimmering textures fold and melt in total…
BlogKPop Demon Hunters: turn a viral trend into a brand momentPop culture trends can be unpredictable. But when they happen, they can spark global conversations and unlock unique marketing opportunities. One of…
BlogInstagram Reposts & Maps: A Gen Z Fix for Engagement and ConnectionInstagram is quietly rewriting the rules of engagement. With new features like Reposts, Maps, and the Friends Tab, Meta is signalling a shift back to…BlogInfluencer relationship management: from campaign-based marketing to relationship strategyHow can you capitalize on your best creators? How can you avoid starting from scratch every time? And how can you better forecast (and justify) your…BlogHow to find the right influencers: best practices & technologyThe Creator Economy now includes over 200 million creators worldwide1. And with them comes an exponential number of posts, stories, reels, hashtags…BlogTikTok Shop: how to integrate it into your influencer marketing? The guideAt the end of March 2025, TikTok reached a new milestone: with the launch of TikTok Shop in France, Germany, and Italy, shopping is now seamlessly…BlogTikTok Shop: how does it work and where do we stand?Officially launched on March 31, 2025 in France, Germany, and Italy (and still pending in Belgium), TikTok Shop allows users to discover and purchase…BlogInstagram posts visible on Google: what changes for your influencer marketing?Starting 10 July, Instagram posts get visible on Google Search. A major shift for the platform – and a new strategic lever for brands and agencies…
BlogThe complete 2025 guide to Instagram formats and content typesThe complete guide to content formats and types on Instagram Photos, videos, carousels, but also reels, stories or even lives… When you publish…