Influencer marketing blog

Influence,decoded.

News, trends and practical guides on influencer marketing and social media – from choosing the right creators to proving ROI. Insights from the Stellar team to help brands and agencies stay one step ahead.

Marketer on a rooftop terrace using AI creator search on a laptop while writing campaign ideas in a notebookBlog3 ways AI makes influencer marketing smarterImagine planning influencer campaigns in hours instead of weeks, tailoring content that resonates instantly, and analyzing results without drowning in spreadsheets. Sounds futuristic? Thanks to AI, it’s already reality. This technology is transforming influencer marketing, making it faster, more creative, and more data-driven. In this article, we’ll explore three key advantages of AI that can […]5 min read
BlogStellar Tech expands Benelux reach by merging Creatorz with JoinStellar Tech is strengthening its presence in the Benelux with a major new move: the acquisition of Join, the Netherlands’ leading creator marketing…5 min readBlogThis is how brands win with social searchLearn how to harness TikTok, Instagram, and other platforms as powerful search engines to massively boost your brand’s visibility. Step aside…6 min readBlog5 ways to use ASMR for maximum engagementYou’ve probably seen them: close-up videos where an AI-generated knife slices glass like butter, where shimmering textures fold and melt in total…7 min readThree performers in black leather KPop Demon Hunters outfits posing on stage in front of fans and photographersBlogKPop Demon Hunters: turn a viral trend into a brand momentPop culture trends can be unpredictable. But when they happen, they can spark global conversations and unlock unique marketing opportunities. One of…5 min readYoung man at a café table using the Instagram Map feature on his phone, next to an instant camera and polaroid photosBlogInstagram Reposts & Maps: A Gen Z Fix for Engagement and ConnectionInstagram is quietly rewriting the rules of engagement. With new features like Reposts, Maps, and the Friends Tab, Meta is signalling a shift back to…7 min readTwo women laughing over sneaker sketches at a table, in front of a wall of photos organized by year from 2023 to 2026BlogInfluencer relationship management: from campaign-based marketing to relationship strategyHow can you capitalize on your best creators? How can you avoid starting from scratch every time? And how can you better forecast (and justify) your…7 min readWoman at a desk pointing at an influencer search on the Stellar platform, with campaign goals noted in a notebookBlogHow to find the right influencers: best practices & technologyThe Creator Economy now includes over 200 million creators worldwide1. And with them comes an exponential number of posts, stories, reels, hashtags…12 min readCreator holding a sneaker during a TikTok Shop live, pointing at a screen showing the product and buyer comments, Eiffel Tower in the backgroundBlogTikTok Shop: how to integrate it into your influencer marketing? The guideAt the end of March 2025, TikTok reached a new milestone: with the launch of TikTok Shop in France, Germany, and Italy, shopping is now seamlessly…11 min readWoman smiling at a monitor showing Google search results for linen summer outfits made of Instagram postsBlogInstagram posts visible on Google: what changes for your influencer marketing?Starting 10 July, Instagram posts get visible on Google Search. A major shift for the platform – and a new strategic lever for brands and agencies…6 min readBlogThe complete 2025 guide to Instagram formats and content typesThe complete guide to content formats and types on Instagram Photos, videos, carousels, but also reels, stories or even lives… When you publish…14 min readBlogUnited we grow: Stellar Tech’s German powerplay with IROIN® AcquisitionFrom Brussels to Berlin: How two visionary teams are reshaping Europe’s Influencer Marketing landscape It’s official! The news we’ve been eagerly…4 min read

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