Influencer marketing blog
Influence,
News, trends and practical guides on influencer marketing and social media – from choosing the right creators to proving ROI. Insights from the Stellar team to help brands and agencies stay one step ahead.
BlogStellar Tech: exclusive Tech Partner for Belgium’s first influencer certificate!Belgium has launched its first Influencer Certificate to raise standards for transparency and ethics in creator marketing. Learn who is behind the programme, how creators can earn it and why Stellar Tech is powering it.
BlogTikTok’s Bulletin Boards: A new era for creator community buildingWith half of creators reporting burnout, TikTok is offering a quieter way to stay close to their most engaged fans. Discover how Bulletin Boards work…
BlogAre retailers missing the $32B influencer shift?In Germany, only 13% of retailers work with influencers, compared with 86% of US brands. Discover what that hesitation really costs and the…
BlogThe Instagram SEO checklist every brand should share with creatorsSince July 2025, Instagram posts can appear in Google results, giving your creator content a much longer life. Use this step-by-step framework to…
Blog3 ways AI makes influencer marketing smarterImagine planning influencer campaigns in hours instead of weeks. Discover how AI speeds up creator discovery, helps you tailor briefs at scale and…
BlogStellar Tech expands Benelux reach by merging Creatorz with JoinStellar Tech has acquired Join, the leading creator marketing platform in the Netherlands, and will merge it with Creatorz. The result is a single…
BlogThis is how brands win with social searchFor many young consumers, TikTok and Instagram have replaced Google as the place to look for products. See how brands like Maybelline and Gymshark…
Blog5 ways to use ASMR for maximum engagementAI-generated textures and satisfying sounds have taken ASMR far beyond whispering videos. Learn how your brand can use the format to boost watch time…
BlogKPop Demon Hunters: turn a viral trend into a brand momentA Netflix animation became a global TikTok phenomenon almost overnight. Learn how your brand can join a pop culture moment like this quickly and…
BlogInstagram Reposts & Maps: A Gen Z Fix for Engagement and ConnectionReposts, Maps and the Friends tab show Instagram turning back towards friends and real connection. Find out what is driving the shift with Gen Z and…
BlogInfluencer relationship management: from campaign-based marketing to relationship strategyStarting from scratch with every campaign wastes time, budget and your best creator relationships. Learn how to manage creators as a long-term…
BlogHow to find the right influencers: best practices & technologyAmong more than 200 million creators, finding the right partner for your brand can feel like searching for a needle in a haystack. Here are the key…