Influencer marketing blog
Influence,
News, trends and practical guides on influencer marketing and social media – from choosing the right creators to proving ROI. Insights from the Stellar team to help brands and agencies stay one step ahead.
BlogBDM x Stellar survey – Discover the state of influencer marketing in France in 2022Together with Blog du Modérateur, we surveyed more than 400 professionals about how influencer marketing is really practised in France. Discover the key findings on budgets, sectors and how brands select their creators.
BlogContent amplification: how and why to use it?Turning a creator's organic post into a paid ad can multiply campaign performance by four. Learn how amplification works, why it is standard practice…
BlogComplete Guide of KPIs for Influencer MarketingChoosing the right creators is only half the job; proving that the campaign worked is the other half. Discover which KPIs to track for awareness…
BlogHow to find and choose your influencers?A successful campaign starts long before you contact your first creator. Learn how to set clear objectives, define your target audience and choose…
BlogInfluencer marketing guides by sector: The Book IndustryBookTok and Bookstagram have given a whole generation back the taste for reading. Find out how publishers and authors can use book influencers'…
BlogStellar winner of 3 awards at the Cas d’Or of Performance Marketing ! 🏆🏆🏆At the first Cas d'Or of Performance Marketing in Paris, our collaboration with La Redoute and Awin won Gold in Innovation, Gold in Influence…
BlogThe rise of online feminism and empowered influencers.From #bodypositive to accounts sharing women's everyday testimonies, social media has become a stage for feminist debate. Discover how empowered…
BlogThe Major trends in influencer marketing for 2022Two years of pandemic changed how we consume information, shop online and engage with creators. Discover the trends that will shape influencer…
BlogIn 2021, Stellar is supporting the TelethonStellar is once again lending its technology, creator network and team to the AFM-Telethon as official influencer partner. Find out how the…
BlogTéléthon, SPA, Institut Pasteur… When charities call on influencersOne in three influencers now supports a charitable cause, and nonprofits are taking notice. Discover how organisations like the Telethon, SPA and…
Blog2021 Influencer Marketing Top Trends – Preparing your brand for a year full of surprisesAfter a year that changed how we live, work and connect online, social media matters more than ever. Explore the influencer marketing trends to watch…
BlogTikTok and influencer marketing – a match made in heaven?TikTok has captured Gen Z with short dance, lip-sync and comedy videos, and brands are following. Learn how the app works, why its hashtag challenges…