Press coverage of our White Paper on influencer marketing trends in 2023

Following the publication of our white paper on influencer marketing trends for 2023, many media outlets have been reporting on it on their platforms. We’ve compiled the articles that highlighted some of the trends, and offer you an insight into the content of the white paper.

Live events will be even more popular in 2023. Indeed, people are looking for moreauthenticity and interactivity on social networks.

If you’re interested in this trend and want to learn more, both Web Marketing & Co’ m’s article and the Journal du CM’s article talk about it in greater depth.

Virtual worlds have become increasingly important in recent years. And while the rise of the virtual world may be slow, it’s likely to play a major role in influencer marketing in the years to come, starting as early as 2023.

Web Marketing & Co’m ‘s article explains just what it’s all about.

Gamification is a process used to make applications, websites and the like playful, with the aim ofinvolving the consumer. This leads to a higher rate of engagement and increased loyalty.

To find out more about this phenomenon, which is set to gain momentum in 2023, Web Marketing & Co’m presents a summary of the benefits of gamification, the popularity of live events and the rise of virtual worlds.

Social commerce has undeniably become a new way of selling, and this has inevitably influenced the way we consume.

Social networks are doing their utmost to turn their platforms into places for e-commerce and online payment. To better understand this progression, read the Journal du CM article.

Influencers are gaining power and gradually starting to develop their own brands, or at least to create content that will enable them to become financially independent. This phenomenon is called the creator economy.

To learn more about it, check out Siècle Digital‘s article .

Today’s consumers are increasingly attentive to thesocial and ecological commitment of brands. As a result, value campaigns are becoming increasingly important and are being integrated more and more into influencer marketing strategies.

In Siècle Digital ‘s article you’ ll discover how brands and influencers are engaging and why this is necessary in 2023.

In 2023, there will also be other trends in influencer marketing that will gain momentum, such as legislation and accountability in the sector, the growing success of videos « short » but also the success of lengthening this format, the multiplication of B2B and B2C campaigns on the Linkedin social network and the use of affiliate marketing.short » videos, but also the success of longer videos, the multiplication of B2B and B2C campaigns on the Linkedin social network, and the use of affiliate marketing. These trends were discussed in articles by Web Marketing & Co’m, Les Gens d’Internet, le Journal du CM, Siècle Digital and Digimedia.

For a comprehensive overview of the 10 influencer marketing trends for 2023, check out our full article.

Read the full article