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Influencer marketing: trends to follow in 2022

Media : Siècle Digital | Media sharing news about the digital economy in France and around the world

Journalist(s) : 

Publication date : 04/01/2022

Influencer marketing is one of the fastest growing sectors. Social networks are now extremely popular, as a result, influencers are gaining in importance: they are numerous and have a significant impact on consumption patterns. It is therefore of undeniable importance to invest in influencer marketing now.

In order to help influencer marketing professionals build the best possible strategy, we have gathered in our White Paper all the trends of the year 2022 to follow in influencer marketing.

The importance of storytelling, B2B marketing, the success of Twitch, live shopping, AR/VR and Metavers are explained in the article of Siècle Digital.

Interested in discovering the 2022 industry trends in detail and learning more about all of these topics? Download our free white paper now! 

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