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@steffimercieeee publiciteit | day one in London for Disney🥹🎀💫
♬ original sound - Steffi Mercie
@gerbentuerlinckx publiciteit voor disney - resultaat binnekort te zien en horen op youtube!
♬ origineel geluid - Gerben Tuerlinckx
The magic of Disney’s storytelling extends beyond the screen.
With the launch of the ‘Wish’ movie premiere in London, Disney, leveraging Stellar Tech’s cutting-edge influencer marketing platform, embarked on a mission to captivate the Benelux region – and to bring, once more, enchantment to life.
Here’s how Stellar Tech amplified Disney’s objectives:
Promotion of the Movie in Benelux: The campaign was initiated around a premiere in London, with the intention of later promoting the movie in Benelux.
Awareness: The primary purpose of the Disney “Wish” campaign was to generate awareness, build enthusiasm and, of course, spread the magic around the movie.
Target Audience Engagement: The campaign aimed at families and young audiences for the Christmas movie season, with an additional marketing layer targeting young adults aged 16 to 25 who are regular cinema-goers.
Influencer Collaboration: A Belgian influencer couple and a Dutch influencer were chosen to create content and share it on their social platforms to leverage their reach and influence.
Content Creation: The influencers were expected to create various types of content, including social media posts, interviews, and vlogs, to share their experiences of the movie premiere and encourage their followers to watch the movie.
ROI Calculation: One of the challenges and objectives was to calculate and prove the return on investment (ROI) of the influencer marketing part of the campaign.
The potency of influencer marketing in this campaign was undeniable.
In order to spread magic and enthusiasm around the Wish movie, Disney selected influencers who could add value to the campaign, such as Gioia, who was previously a voice-over artist for one of the movies, and a Belgian influencer couple who are known for a series on VTM go.
In terms of ROI, this Disney campaign achieved results far exceeding expectations:
Laura Wey
Team Lead Customer Success
Stellar Tech
