The future of campaign reporting: quantitative and qualitative indicators
Measuring your results and maximizing your return on investment are at the heart of your strategic thinking. And that’s where marketing metrics come in, providing valuable information on the performance, profitability and efficiency of marketing decisions.
In this guide, you’ll discover the different metrics used in influencer marketing, from traditional KPIs to more sophisticated qualitative and quantitative measures.
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Use our guide to discover
- Quantitative performance indicators for influence
- Qualitative performance indicators for influence
- The influencer's role in gathering perceptions and sentiments about your marketing campaign, brand and products
- How to carry out comprehensive qualitative and quantitative analyses with Stellar Tech's campaign reports
