When working with influencers for your marketing, a well-prepared brief is essential for a successful campaign. This brief should be short but complete, providing only the essential information.
Knowing what information to include can be difficult. To help you make your future influencer campaigns even more successful, we’ve created a downloadable brief template for your influencer collaborations.
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For your influencer marketing campaigns, creating a brief is a crucial step in ensuring a successful collaboration.
The brief conveys the ambition of your influencer marketing campaign, detailing precisely the products or services to be promoted, the key messages to be communicated, the target audiences, and the expected results.
By sharing your vision and values, the brief guides the influencer in the creation of content, consolidating your company’s identity and image in a seamless way.
The brief reminds influencers of their legal and ethical obligations, explicitly stating paid partnerships, demanding transparency towards the audience, and ensuring compliance with laws relating to advertising and product promotion.
We have thought of everything and created a brief template for you to complete. This turnkey tool is designed to optimize your future collaborations with influencers.