The experienced PR & Events agency, oSérieux!, used the Stellar Tech tool to launch a disruptive TikTok campaign for Philips OneBlade. The goal of the “Level Up” campaign was to increase product visibility, establish a OneBlade community, and engage TikTokers to inspire other platform users to experiment with their facial hair and express their unique personal styles.
Certainly, influencer marketing plays a crucial role in enhancing the impact and visibility of a campaign, and this was especially obvious in oSérieux!‘s mission to activate the “Level Up” TikTok campaign for Philips OneBlade, a versatile grooming tool designed for shaving, trimming, and styling facial and body hair.
In today’s digital landscape, influencers carry a unique power to connect with and impact a vast audience. By collaborating with influencers who resonate with your brand and target audience, you benefit from an existing community of engaged followers. The choice to work with influencers was strategic and brought significant benefits to the campaign:
As part of the “Level Up” campaign, one of whose main aims is to create a community, oSérieux! called on renowned Belgian producer Chuki Beats to create an exclusive TikTok sound featuring the Philips OneBlade. Then they collaborated with 16 TikTokers, including small and medium-sized content creators, to create engaging “get ready with me” videos, synchronized with the infectious rhythm of the OneBlade.
Using the capabilities of the Stellar Tech tool, the various Tiktok profiles were seamlessly:
oSérieux! has significantly enhanced its results thanks to the integration of Stellar Tech into its influencer marketing strategy. The Stellar tool served as a centralized hub for influencer analysis across different social media platforms, simplifying the process of creating a list of potential collaborators. This multi-faceted tool enables oSérieux! to effortlessly assess the alignment of influencers with their target audience, identify their areas of expertise, and evaluate their engagement within their respective communities.
Here’s how the Stellar Tech tool concretely has strengthened oSérieux!’s influencer marketing approach:
In conclusion, the integration of Stellar Tech into oSérieux!’s influencer marketing strategy has significantly improved campaign effectiveness. This dynamic tool has not only centralized influencer analysis but has also refined the influencer selection process, ensuring a perfect match with the target audience. Furthermore, Stellar Tech has empowered oSérieux! to delve deeper into influencers’ expertise and engagement levels, fostering more authentic and impactful collaborations.
As the digital landscape continues to evolve, the combination of technology and influencer marketing illustrated by Stellar Tech is set to lead to even greater success in future campaigns for oSérieux! and brands looking to harness the power of authentic connections.