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How oSérieux! organizes and measures its influencer campaigns with Stellar Tech

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The experienced PR & Events agency, oSérieux!, used the Stellar Tech tool to launch a disruptive TikTok campaign for Philips OneBlade. The goal of the “Level Up” campaign was to increase product visibility, establish a OneBlade community, and engage TikTokers to inspire other platform users to experiment with their facial hair and express their unique personal styles.

16 Tiktokers

Reach : 50.000

65 000 views

@holyoski puberty ain’t give me the good facial hair yet, i gotta shave what i gotta shave tho 💔 #philipsoneblade #ad ♬ OneBlade beat - 32WORLDWIDE 🇧🇪🌐
@yung_mavu gotta do what you gotta do, peep the lightskin face in the beginning 😂🤷🏾‍♂️✨😎 #philipsoneblade #ad ♬ OneBlade beat - 32WORLDWIDE 🇧🇪🌐


Certainly, influencer marketing plays a crucial role in enhancing the impact and visibility of a campaign, and this was especially obvious in oSérieux!‘s mission to activate the “Level Up” TikTok campaign for Philips OneBlade, a versatile grooming tool designed for shaving, trimming, and styling facial and body hair.

In today’s digital landscape, influencers carry a unique power to connect with and impact a vast audience. By collaborating with influencers who resonate with your brand and target audience, you benefit from an existing community of engaged followers. The choice to work with influencers was strategic and brought significant benefits to the campaign:

  • Amplified Reach: Influencers have dedicated followers who trust their recommendations. Leveraging their reach has enabled oSerieux! to introduce the Philips OneBlade to a wider and more diverse audience than traditional advertising methods would allow.
  • Credibility and Trust: Influencers are seen as trusted sources. Their authentic endorsements establish a level of trust and credibility that traditional advertising often struggles to achieve.
  • Engagement and Interaction: The influencers they partnered with gave authentic demonstrations of the product and showed how the Philips OneBlade fitted into their daily activities. These demonstrations not only resonated with their followers, but also encouraged interaction and conversation around the product.
  • Community Building: These influencers became passionate advocates of the product, playing a key role in creating a OneBlade community. Their followers began to share their own experiences and advice, cultivating a sense of belonging and loyalty among users.
  • Inspiration and Style: Through influencers, oSérieux! inspired other platform users to experiment with their facial hair and express their unique personal styles. These influencers served as creative role models, encouraging users to unlock the full potential of the Philips OneBlade.






As part of the “Level Up” campaign, one of whose main aims is to create a community, oSérieux! called on renowned Belgian producer Chuki Beats to create an exclusive TikTok sound featuring the Philips OneBlade. Then they collaborated with 16 TikTokers, including small and medium-sized content creators, to create engaging “get ready with me” videos, synchronized with the infectious rhythm of the OneBlade. 

Using the capabilities of the Stellar Tech tool, the various Tiktok profiles were seamlessly: 

  • identified 
  • analyzed 
  • activated
  • monitored

How oSérieux! has improved its results thanks to Stellar Tech?

oSérieux! has significantly enhanced its results thanks to the integration of Stellar Tech into its influencer marketing strategy. The Stellar tool served as a centralized hub for influencer analysis across different social media platforms, simplifying the process of creating a list of potential collaborators. This multi-faceted tool enables oSérieux! to effortlessly assess the alignment of influencers with their target audience, identify their areas of expertise, and evaluate their engagement within their respective communities.

Here’s how the Stellar Tech tool concretely has strengthened oSérieux!’s influencer marketing approach: 

  • Streamlined Influencer Analysis: By consolidating data from a variety of social media platforms into one accessible location, the Stellar tool has redefined the way oSérieux! evaluates potential ambassadors. This streamlined approach has not only accelerated the process, but also made it more efficient.
  • Effortless Target Audience Assessment: Stellar Tech provides oSérieux! with an intuitive interface for matching influencers with their target audience. This crucial step ensures that influencer partnerships are carefully crafted to resonate with the right audience.
  • In-Depth Expertise Identification: The tool enables oSérieux! to dig deeper into an influencer’s expertise and content. This detailed analysis ensures that the selected influencers are not only aligned with the brand, but also have the knowledge and content to meet the campaign objectives.
  • Robust Engagement Evaluation: Stellar Tech makes it easy to assess an influencer’s level of engagement within their own community. This data-driven approach ensures that influencers have an active and responsive follower base, amplifying the impact of collaborative efforts. 


In conclusion, the integration of Stellar Tech into oSérieux!’s influencer marketing strategy has significantly improved campaign effectiveness. This dynamic tool has not only centralized influencer analysis but has also refined the influencer selection process, ensuring a perfect match with the target audience. Furthermore, Stellar Tech has empowered oSérieux! to delve deeper into influencers’ expertise and engagement levels, fostering more authentic and impactful collaborations. 

As the digital landscape continues to evolve, the combination of technology and influencer marketing illustrated by Stellar Tech is set to lead to even greater success in future campaigns for oSérieux! and brands looking to harness the power of authentic connections.

Tiktok feed illustrations

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