One of the earliest problems faced by businesses wanting to engage in influencer marketing was finding suitable influencers with whom to work. Brands first had to find influencers. They then had to slowly build a relationship with the selected influencers, in the hope that they could eventually formalize the process.
Media: Influencer Marketing Hub
Publication date: September 14, 2021
Read the article: https://bit.ly/3oCLRvN