Objectives

Certainly, influencer marketing plays a crucial role in enhancing the impact and visibility of a campaign, and this was especially obvious in oSérieux!‘s mission to activate the “Level Up” TikTok campaign for Philips OneBlade, a versatile grooming tool designed for shaving, trimming, and styling facial and body hair.

In today’s digital landscape, influencers carry a unique power to connect with and impact a vast audience. By collaborating with influencers who resonate with your brand and target audience, you benefit from an existing community of engaged followers. The choice to work with influencers was strategic and brought significant benefits to the campaign:

• Amplified Reach: Influencers have dedicated followers who trust their recommendations. Leveraging their reach has enabled oSerieux! to introduce the Philips OneBlade to a wider and more diverse audience than traditional advertising methods would allow.
• Credibility and Trust: Influencers are seen as trusted sources. Their authentic endorsements establish a level of trust and credibility that traditional advertising often struggles to achieve.
• Engagement and Interaction: The influencers they partnered with gave authentic demonstrations of the product and showed how the Philips OneBlade fitted into their daily activities. These demonstrations not only resonated with their followers, but also encouraged interaction and conversation around the product.
• Community Building: These influencers became passionate advocates of the product, playing a key role in creating a OneBlade community. Their followers began to share their own experiences and advice, cultivating a sense of belonging and loyalty among users.
• Inspiration and Style: Through influencers, oSérieux! inspired other platform users to experiment with their facial hair and express their unique personal styles. These influencers served as creative role models, encouraging users to unlock the full potential of the Philips OneBlade.