To support the launch of a fragrance during a special retail promotion, Dutch agency Signature Beauty designed a tailor-made influencer activation. By relying on organic partnerships with carefully selected content creators, the agency crafted a campaign that was both authentic and impactful. Discover how Signature Beauty used the Stellar platform to track, analyze, and maximize the performance of this activation in real time.
To support the promotion of a fragrance during a special week in the largest beauty retail chain in the Netherlands, Signature Beauty designed an organic influencer campaign focused on authenticity.
The approach? A targeted product send-out to content creators selected for their affinity with the fragrance universe, their visual style, and the relevance of their audience. The goal: to generate genuine engagement, boost brand awareness, and extend the brand’s message beyond the promotional period.
Here’s how Signature Beauty leveraged Stellar to achieve its objectives:
Refined targeting: Selection of influencers whose audiences matched the ideal target in terms of gender, age, and location.
Organic and engaging content: Spontaneous posts aligned with the brand universe to maximize authenticity
Real-time tracking: Use of Stellar’s automatic tracking to monitor content published via hashtags.
Performance analysis: Precise monitoring of key KPIs to measure the campaign’s real impact.
Optimized reporting: Generation of clear and actionable reports thanks to Stellar’s insights, making it easier to read results and plan for future campaigns.
With Stellar, Signature Beauty was able to monitor its campaign in real time and accurately measure its effectiveness. The activation was targeted, well executed and in line with its objectives:
These indicators confirm the relevance of the targeting and the accuracy of the activation, aligned with the fragrance’s positioning.
The spontaneous involvement of certain female influencers, who published more content than expected, also strengthened the impact of the campaign in the long term.
As part of this fragrance campaign, Stellar supported Signature Beauty every step of the way, making it easier to monitor, analyse and optimise the actions taken with precision. The platform provided real added value, thanks in particular to :
Here’s how the platform has added value:
Thanks to Stellar, Signature Beauty was able to carry out its influencer campaign effectively and establish solid relationships with designers aligned with the brand, which is a real asset for its future activations.
More than the volume achieved, it was the quality and credibility of the audience that made the difference. Thanks to Stellar, Signature Beauty was able to confirm that the designers involved were reaching a committed and reliable community, with a credibility score of 74%. What’s more, 10% of their subscribers were influencers themselves, reinforcing the recommendation effect within circles of high influence.
We are delighted to see Signature Beauty using Stellar to effectively manage a targeted and well-executed campaign. This type of activation shows how the platform can support agencies in their day-to-day work, by simplifying monitoring and providing useful data to enhance results.
Jeremy Choda
Customer Success Accounts EMEA & Canada
Stellar Tech
