White Paper – 2023 Influence Marketing Trends

2023 Influence Marketing Trends

Influencer marketing is constantly evolving. In 2022, and more than ever in 2023, the industry will be more demanding.

In the face of these fast-paced changes, we bring you an in-depth analysis of the 10 trends that will shape influencer marketing and social networks.

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The 10 trends of 2023

• Legislation and accountability: towards fairer influencer marketing
• The growing power of influencers in the age of the Creator Economy
• Engaged influencer marketing: the boom of campaigns with strong values
• Short videos… getting less and less short!​
• LinkedIn: the new playground for B2B and B2C brands and influencers
• Live success: when influencers play the live card
• Social Commerce or the emergence of sales 2.0
• When affiliate marketing and influencer marketing become one!
• Virtual worlds: tomorrow’s influencer marketing beyond social networks
• Gamification, experiences, challenges: captivate your community!

Each trend is illustrated with:

• A comprehensive literature review
• Hard numbers and real-world examples
• The opinions of 40 experts in influencer marketing and social media
• The “Marketer’s To Do” which includes tips to apply in your strategies

Download the white paper

Download the white paper

Download the white paper