AI in influencer marketing 2025 survey
936 voices. 5 markets. One question for influencer marketing professionals and content creators: how do they actually use AI?
So to answer it, we went straight to the source. Because while everyone’s talking about AI, we wanted to know what’s actually happening with AI. The real adoption rates. The actual tools. The honest fears. The unexpected opportunities.
This isn’t another think piece. It’s data.
From DACH to Benelux, from agencies to solo creators, we mapped how AI is reshaping influencer marketing right now. Not in some hypothetical future, but today.
Ready for answers? Download the full report below.
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What will you find in this survey?
- 936 real voices — 42.3% content creators and 57.7% marketing professionals from agencies, brands, and creator management companies
- 5 markets, 5 different realities — How AI adoption varies from DACH to Benelux plus insights from France, Spain, and Canada
- The full AI toolkit breakdown — Which tools actually get used (spoiler: ChatGPT dominates, but the rest is fragmented), for what tasks, and how often
- Benefits vs. fears, unfiltered — What saves time, what sparks creativity, what keeps people up at night
- The gaps nobody talks about — Between professionals and creators. Between daily users and skeptics. Between hype and reality.
- What's next — Where the industry thinks AI is heading, and what needs to happen for trust to keep up with tech
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Stellar Tech revolutionizes influence marketing with powerful solutions designed for digital and communications professionals. Our Stellar platform streamlines every aspect of influencer marketing campaigns – from influencer identification to success report to optimization – giving you complete control over your influence marketing strategy.
Our mission is simple: democratizing influence marketing. We make transparent, understandable and accessible to everyone.
