Trend Guide 2026
7 trends. 20+ experts. Practical lessons for gaining influence in 2026.
In 2026, influencer marketing will enter a new phase of maturity. Brands will no longer be content with simply launching campaigns: they will build truly creative systems, connected to commerce, driven by data and AI, with increasing demands for brand safety and accountability.
This guide deciphers what is really changing, what is working today, and how to transform complexity into measurable results.
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What will you find in this Trend Guide?
- how AI is reigniting creativity without increasing brand risks
- how brand safety AIneeds to be approached concretely in an AI-driven world
- why Gen Z’s search behavior is changing and why content must be rethought
- how influencer marketing no longer works in silos, but holistically
- and how data can be used strategically to maximize effectiveness, relevance, and impact
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