Pop culture trends can be unpredictable. But when they happen, they can spark global conversations and unlock unique marketing opportunities. One of the latest examples: KPop Demon Hunters, an animated Netflix sensation that’s dominating timelines and TikTok feeds worldwide.
Released on June 20, 2025, the film has already reached over 158.8 million views, topped the platform’s charts in 93 countries, and inspired challenges like the “Saja Boys Soda Pop” dance. In a single week, the movie actually recorded 26.3 million views! A record for animated features on Netflix.
For brands, this isn’t just trivia. Cultural moments like this create a natural bridge between your message and a highly engaged, emotionally invested audience. But capitalizing on a trend means moving quickly, staying authentic, and respecting copyright boundaries. Here’s a framework to make it happen.
TL;DR: KPop Demon Hunters, a Netflix hit with 158.8M+ views, is driving massive TikTok trends and global fan engagement. Brands can leverage this hype with momfluencers who blend family content and pop culture, creating copyright-free campaigns. Using Stellar, marketers can: (1) identify influencers already posting about the film, (2) design campaigns using its visual themes and values, and (3) manage and measure performance in real time. Speed, authenticity, and rights compliance are essential to ride the wave before it fades.
3 steps to capitalize on the hype with momfluencers
Step 1: Find the right momfluencers with Stellar
The key to a successful campaign is choosing creators who already interact with KPop Demon Hunters. Momfluencers are perfect because they often combine family-oriented content with pop culture and have an engaged community.
With Stellar, you can find targeted momfluencers. Use the tool to search for keywords like “KPop Demon Hunters” or “Netflix” in their posts. Filter by region (e.g., France, UK, Belgium), engagement rate (e.g., at least 3%), and target group (aged between 28 and 45). Stellar shows you profiles that already share fan art, creative ideas or posts about the movie – such as outfit inspirations from Huntr/x or family-friendly discussions about the story. This ensures that your campaign remains authentic.
This not only helps you find suitable influencers but also strong content as inspiration or the basis for your collaboration.
Step 2: Develop a creative, copyright-free campaign
Music rights are a minefield, but KPop Demon Hunters offers enough visual and narrative potential to design creative campaigns without songs. The film thrives on its colorful looks, strong characters like Rumi, Mira, and Zoey, and its message of teamwork and self-confidence.
Here are two ideas that momfluencers can implement:
- Storytelling with values: Use the movie’s themes of courage, friendship, and family for posts that appeal to parents. A momfluencer could share how she talks to her kids about the movie’s message, such as overcoming fears, similar to Zoey in the movie.
- Fan art contests: Invite momfluencers to create fan art with their followers, e.g., drawings of the Saja Boys or Huntr/x. With Stellar, you can monitor the performance of such content in real time, e.g., which posts achieve the highest reach, and optimize your campaign.
@editsbyama What KDH COSPLAY was your favorite? #kpop #kpopdemonhunters #fyp #viral ♬ original sound - 𝓐𝓶𝓪
Step 3: Implement the campaign and measure its success
Once you’ve selected momfluencers and developed ideas, it’s time to implement them. Stellar offers a powerful campaign management tool that makes it easy to manage and analyze your KPop Demon Hunters campaign, as well as detailed reporting to accurately measure success and KPIs.
Here’s why these tools are essential:
- Efficient campaign management: Use Stellar to plan and coordinate your campaign across channels on Instagram, TikTok, and YouTube. Create a content calendar that distributes posts over two weeks to maximize Netflix hype. The tool automatically tracks stories, reels, TikToks, and videos via hashtags like #KPopDemonHunters or buzzwords like “Netflix”.
- Precise performance measurement: Stellar’s real-time reporting provides detailed insights into KPIs such as reach, engagement, clicks, and conversions. Clear dashboards show which momfluencers achieve the best results, e.g., whether a cosplay post generates more likes than a fan art competition. You can set your own benchmarks and export data to convince stakeholders. These analyses allow you to make quick adjustments, such as focusing on better-performing content.
These insights help evaluate the performance of the campaign, derive learnings, and plan future measures in a more targeted manner.
Important aspects you need to know
A viral phenomenon campaign requires a few important measures:
- Lose relevance: Hype can die down quickly. Start your campaign as early as possible when the hype is building.
- Copyrights: Avoid any use of songs like “Golden” or “Takedown” to avoid warning letters. Focus on visual elements such as costumes or story themes.
- Authenticity: In our example, choose momfluencers or cosplayers who love the movie authentically. Stellar shows you which creators are already posting organically about KPop Demon Hunters, e.g., using hashtags like #KPopDemonHunters or #NetflixFamily.
Start now and ride the wave
KPop Demon Hunters is more than a movie; it’s a global social media phenomenon that gives brands a stage to reach millions. With the three steps (find momfluencers, develop creative ideas, implement campaign), you can capitalize on this hype for your brand. Tools like Stellar make it easy to find the right creators and optimize your campaign without legal pitfalls.
Start today: Analyze the momfluencer scene with Stellar, launch a storytelling campaign, and measure success in real time. Smart brands are using trends like this to build authentic connections. Are you ready to ride the KPop Demon Hunters wave?
Because KPop Demon Hunters is just one example. There are many viral hypes: from hypnotic ASMR fruit slicing to explosive meme trends. If you want to be successful, you have to jump on the bandwagon at the right time – and that’s exactly where Stellar can help you.
Ride the next big trend before it fades with Stellar.
From Netflix sensations to TikTok crazes, Stellar’s AI-powered Discovery helps you spot the right creators in minutes, launch trend-driven campaigns, and track every result in real time.
