To boost awareness of the new Sublime Karité haircare collection in Belgium, the agency Top Secret Communication designed a local influencer activation for René Furterer, rolled out across Flanders and Brussels.
Objective: to spotlight the brand through creative and authentic content from Belgian creators on TikTok, supported by a targeted media boost to maximize reach and brand visibility over a short period.
To launch the Sublime Karité collection in Belgium, Top Secret Communication developed an influencer campaign focused on local relevance and creative credibility.
The approach: a targeted collaboration with a group of Belgian creators on TikTok, whose style and communities perfectly reflected the René Furterer brand universe. Through their authentic storytelling and close connection with their audiences, they brought the collection to life with short, emotional videos illustrating the luxurious care experience of Sublime Karité.
The goal: to generate organic visibility, reach a young and trend-conscious audience in Belgium, and strengthen brand awareness with natural, sincere, and inspiring content.
How Top Secret Communication used Stellar to achieve these goals:
Efficiency and time savings: Automation reduced manual workload and freed up time for strategy, interpretation, and qualitative analysis.
With Stellar, Top Secret Communication was able to monitor the campaign in real time and measure its impact with accuracy. The activation was targeted, well executed, and perfectly aligned with its objectives.
Over 60 % of the audience reached was located in Belgium, clear proof of precise geographic targeting. The combination of organic content and media boosting generated exceptional visibility and lasting brand resonance.
Several creators went beyond their initial commitments and shared additional content, a sign of genuine enthusiasm and an authentic connection with the brand.
Throughout the Sublime Karité campaign, Stellar supported Top Secret Communication every step of the way, from strategic planning to final analysis. The platform enabled the team to manage the activation efficiently, leverage real-time data, and gain valuable insights into audience behavior and content performance.
Key contributions of Stellar to campaign success:
Thanks to Stellar, Top Secret Communication successfully executed the influencer campaign for René Furterer, measured performance transparently, and gathered valuable learnings for future activations.
Beyond the volume achieved, it was the quality and credibility of the audience that made the difference. With a credibility score of 79 %, Stellar confirmed that the creators involved reached an engaged and trustworthy community, a key factor for a successful local activation.
Approximately 10 % of the audience consisted of other influencers, further amplifying recommendations within relevant networks. This strong community response demonstrates how effectively Top Secret Communication’s campaign strengthened the René Furterer brand image in Belgium.
We’re delighted that Top Secret Communication used Stellar to deliver a targeted and high-performing activation for René Furterer. This campaign perfectly illustrates how our platform empowers agencies to manage influencer campaigns efficiently, analyze performance in real time, and demonstrate results transparently through data.
Laura Wey
Customer Success Leader
Stellar Tech
