Stellar: Our client success stories https://stellar.io/resources/influence-case-study/ Turn big data into big stories Wed, 17 Dec 2025 16:29:54 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://stellar.io/wp-content/uploads/2022/02/cropped-Stellar_Logo_Deepblue-32x32.png Stellar: Our client success stories https://stellar.io/resources/influence-case-study/ 32 32 How does Top Secret Communication optimise its influencer campaigns with Stellar? https://stellar.io/resources/influence-case-study/top-secret-communication-copy-case-study/ Thu, 13 Nov 2025 09:41:43 +0000 https://stellar.io/?p=36404 How does Top Secret Communication optimise its influencer campaigns with Stellar ? See the case To boost awareness of the new Sublime Karité haircare collection in Belgium, the agency Top Secret Communication designed a local influencer activation for René Furterer, rolled out across Flanders and Brussels. Objective: to spotlight the brand through creative and authentic content from […]

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How does Top Secret Communication optimise
its influencer campaigns
with Stellar ?

See the case

To boost awareness of the new Sublime Karité haircare collection in Belgium, the agency Top Secret Communication designed a local influencer activation for René Furterer, rolled out across Flanders and Brussels.

Objective: to spotlight the brand through creative and authentic content from Belgian creators on TikTok, supported by a targeted media boost to maximize reach and brand visibility over a short period.

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Top Secret Communication

Partner for creative and effective communication

For over 40 years, Top Secret Communication has been developing tailor-made communication strategies for brands seeking visibility and impact. Based in Brussels and guided by values of authenticity, creativity, and efficiency, the agency applies its expertise in public relations, influencer marketing, events, digital communication, and content creation to deliver inspiring, measurable campaigns.

With a structured yet creative approach, the team combines experience and agility to design relevant messages tailored to each audience.
 Faithful to its core values of trust, excellence, and commitment, Top Secret Communication created the influencer campaign “Sublime Karité” for René Furterer, an activation that blended authenticity, creativity, and measurable performance thanks to Stellar.

Objectives

An activation driven by naturalness and authenticity

To launch the Sublime Karité collection in Belgium, Top Secret Communication developed an influencer campaign focused on local relevance and creative credibility.

The approach: a targeted collaboration with a group of Belgian creators on TikTok, whose style and communities perfectly reflected the René Furterer brand universe. Through their authentic storytelling and close connection with their audiences, they brought the collection to life with short, emotional videos illustrating the luxurious care experience of Sublime Karité.

The goal: to generate organic visibility, reach a young and trend-conscious audience in Belgium, and strengthen brand awareness with natural, sincere, and inspiring content.

How Top Secret Communication used Stellar to achieve these goals:

  • Targeted preparation: Before launch, Stellar helped identify the right audience segments and select the most relevant creators based on demographics and key markets.
  • Centralized data management: All key metrics, from reach to engagement, were consolidated on a single platform, giving the team a clear, real-time view of campaign performance.
  • Real-time analysis: Continuous monitoring allowed the team to track performance as it happened and precisely assess the impact of the media boost.
  • Automated KPI calculation: Reach, engagement, earned media value (EMV), and ROI were calculated directly within Stellar, ensuring fast and reliable evaluation.

     

Efficiency and time savings: Automation reduced manual workload and freed up time for strategy, interpretation, and qualitative analysis.

Campaign

Local creators, authentic stories

For the Sublime Karité activation, Top Secret Communication partnered with a carefully selected group of Belgian influencers known for their creative visual style and close connection with their communities.

Campaign highlights:

  • 8 influencers activated
  • Total audience: 729.98 K followers
  • TikTok audience profile: 59 % female, main age group 18–24

Social platforms used:

Results

Precise targeting and remarkable performance

With Stellar, Top Secret Communication was able to monitor the campaign in real time and measure its impact with accuracy. The activation was targeted, well executed, and perfectly aligned with its objectives.

  • Total Reach : 3,83 M 
  • Video views : 5,61 M
  • Earned Media Value (EMV) : 571,8 K € 
  •  Credibility score : 79 % (élevé)

Over 60 % of the audience reached was located in Belgium, clear proof of precise geographic targeting. The combination of organic content and media boosting generated exceptional visibility and lasting brand resonance.

A luxurious touch of success

Several creators went beyond their initial commitments and shared additional content, a sign of genuine enthusiasm and an authentic connection with the brand.

Stellar x Top Secret: A Results-Driven Collaboration

Throughout the Sublime Karité campaign, Stellar supported Top Secret Communication every step of the way, from strategic planning to final analysis. The platform enabled the team to manage the activation efficiently, leverage real-time data, and gain valuable insights into audience behavior and content performance.

Key contributions of Stellar to campaign success:

  • Real-time analysis: All content was continuously tracked and analyzed, giving the team a complete and instant overview of performance.
  • Detailed performance measurement: Reach, views, EMV, and ROI were precisely quantified to evaluate real impact.
  • Audience validation: Demographic insights confirmed that the campaign reached the intended community, primarily women aged 18–24 in Belgium.
  • Creator relevance: Analysis of past brand collaborations ensured that every creator aligned with the René Furterer brand identity.
  • Efficiency and time savings: Automated data collection and reporting reduced manual work, allowing the team to focus on strategy and results.

Thanks to Stellar, Top Secret Communication successfully executed the influencer campaign for René Furterer, measured performance transparently, and gathered valuable learnings for future activations.

An Audience That Inspires Confidence

Beyond the volume achieved, it was the quality and credibility of the audience that made the difference. With a credibility score of 79 %, Stellar confirmed that the creators involved reached an engaged and trustworthy community, a key factor for a successful local activation.

Approximately 10 % of the audience consisted of other influencers, further amplifying recommendations within relevant networks. This strong community response demonstrates how effectively Top Secret Communication’s campaign strengthened the René Furterer brand image in Belgium.

Optimise your next campaigns
With Stellar, we always had a complete view of campaign performance. The platform saved us valuable time while allowing us to monitor and optimize results in real time.
Marie TrenkerCommunication Expert
Marie Trenker

Accompanied with Stellar love by:

We’re delighted that Top Secret Communication used Stellar to deliver a targeted and high-performing activation for René Furterer. This campaign perfectly illustrates how our platform empowers agencies to manage influencer campaigns efficiently, analyze performance in real time, and demonstrate results transparently through data.

Laura Wey

Customer Success Leader

Stellar Tech

Want to know how Stellar Tech can help you reach for the stars? Let's talk! !

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]]> How does Tourisme Laval manage its campaigns with Stellar? https://stellar.io/resources/influence-case-study/how-does-tourisme-laval-manage-its-campaigns-with-stellar/ Tue, 06 May 2025 13:37:32 +0000 https://stellar.io/?p=34636 How Tourisme Laval shined a spotlight on its destination with Stellar See case study To boost visibility during the spring season, Tourisme Laval launched a 100% organic influencer campaign featuring local creators. Thanks to Stellar, the team was able to centralize content, track performance in real time, and better showcase the results of the activation. […]

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How Tourisme Laval shined a spotlight on its destination with Stellar

See case study

To boost visibility during the spring season, Tourisme Laval launched a 100% organic influencer campaign featuring local creators. Thanks to Stellar, the team was able to centralize content, track performance in real time, and better showcase the results of the activation.

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Tourisme Laval

Ambassador of a unique Québec destination

A leading association in Québec’s tourism industry, Tourisme Laval is the official promotional organization for this dynamic region located just north of Montréal. With a team of passionate tourism professionals, the organization plays a key role in uniting its members and partners.

Its mission revolves around three core pillars: developing Laval as a prime tourist destination, showing leadership in welcoming visitors, and promoting the region’s many attractions with a focus on sustainable development.

Tourisme Laval showcases a diverse tourism offer that seamlessly blends nature, culture, entertainment, and gastronomy. From the serenity of Parc de la Rivière-des-Mille-Îles to space exploration at the Cosmodôme, and through the richness of local festivals, the organization is committed to creating a real impact on the visitor experience and the region’s economic growth.

Case study tourisme laval stellar tech smiling woman

Objectives

Transforming Laval’s image through the authentic lens of content creators

The “Influence Création” campaign reflected Tourisme Laval’s bold vision: transforming perceptions of this Québec destination during the spring season. Without any paid content, the organization embraced authenticity by handing over its storytelling to 18 content creators with diverse profiles.

Through this initiative, Tourisme Laval pursued several strategic objectives:

  • Create organic reach in Greater Montréal by generating meaningful visibility for Laval’s tourist attractions.
  • Multiply perspectives by engaging creators from various niches (family, couples, food, outdoors, lifestyle) to showcase the richness of the offer.
  • Foster authentic engagement from online communities rather than simple impressions, with inspiring and credible content.
  • Build a reusable visual asset library for Tourisme Laval’s various communication platforms.

 

Using Stellar helped structure the approach by offering detailed tracking of key indicators (impressions, engagement, clicks) and a global view of the campaign’s performance. The platform played a key role in assessing each creator’s impact and continuously optimizing the strategy.

Campaign

Each piece of shared content helped create a sensitive, sincere, and modern portrait of the destination, generating genuine digital word-of-mouth. Stories, reels, TikTok posts or immersive photos… the formats were varied, but the message was clear: between surprising nature, urban pleasures, and unexpected experiences, Laval is a getaway to explore without delay.

The campaign’s visibility had real effects on the ground. The buzz generated was so strong that many internet users believed the annual InfluenceCréation Gala, scheduled to take place in Montréal… was being held in Laval!

Faced with this unexpected enthusiasm, Tourisme Laval contacted the organizers… and the event will finally take place in Laval this year. A tangible proof of impact, beyond the screen.

Campaign key figures:

  • 18 influencers activated
  • 186 content pieces posted
  • 24K average views per Reel
  • 8,9K clicks

Social platforms used:

Results

A campaign that made a mark

Thanks to the Stellar platform, Tourisme Laval was able to centralize and analyze the results of its campaign in real time, despite using no sponsored content. The performance achieved demonstrates strong interest in the destination:

  • 1.3M impressions
  • 50.3K engagements (likes, comments)
  • 24K average views per Reel

When visibility drives action:

Beyond the metrics, the campaign actively influenced the perception of Laval. The online buzz was so strong that the InfluenceCréation Gala – originally planned in Montréal – will ultimately take place in Laval, driven by the momentum created by the campaign. A symbolic decision that shows how a well-executed strategy can turn awareness into real opportunity.

How did Stellar help Tourisme Laval achieve its goals?

To coordinate a multi-faceted campaign during the spring season, Tourisme Laval relied on Stellar to centralize, track, and analyze all actions carried out by content creators. The platform provided a clear and up-to-date view of performance, while simplifying day-to-day operational monitoring.

  • Real-time result tracking: Each piece of content was automatically detected by Stellar, allowing the team to track impressions, clicks and engagement rates as soon as it was published. This instant tracking enabled the team to adjust strategy when needed and quickly highlight the results achieved.
  • Measuring true audience engagement: Data provided by Stellar helped identify the most engaging posts, understand audience preferences, and highlight top-performing profiles for future partnerships.
  • Performance consolidation: The tool simplified the creation of a detailed final report gathering all produced content, key stats and actionable insights. This document made internal sharing easier and strengthened the visibility of the campaign’s impact.
  • A strategic asset for future actions: Beyond campaign tracking, Stellar enabled Tourisme Laval to nurture its strategic thinking. The analyzed indicators helped better understand audience behavior, highlight the most effective formats, and identify optimization levers for future activations.

 

In summary, Stellar was more than a measurement tool: it was a true partner in the campaign’s success.

Case study Tourisme Laval x Stellar visual campaigns

Automatic content tracking, to leave nothing behind

Thanks to Stellar’s automatic detection, Tourisme Laval could instantly spot all content published by creators as soon as a campaign-related hashtag or mention was used. No need to manually search for posts anymore: each story, reel or post was automatically centralized on the platform. A true time-saver that allowed the team to monitor the campaign day by day, quickly highlight publications, and optimize online interactions.

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“Stellar saved us a considerable amount of time and gave us a consolidated view of performance. The automated tracking and quality of the final report really simplified the analysis and added value to the campaign.”
Marie-Josée BougieSenior Advisor – Media & Member Relations
Marie-Josée Bougie

Accompanied with love by Stellar

Tourisme Laval made full use of Stellar to authentically showcase its region. Their human and strategic approach highlights the full potential of our platform when it’s in the right hands. Working with such a committed and passionate team was truly a pleasure for us.

Jeremy Choda

Customer Success Accounts EMEA & Canada

 

Stellar Tech

Want to know how Stellar Tech can help you reach for the stars? Let's talk about it!

The post How does Tourisme Laval manage its campaigns with Stellar? appeared first on Stellar.

]]> How does the Signature Beauty agency optimize its influence campaigns with Stellar? https://stellar.io/resources/influence-case-study/case-study-signature-beauty/ Thu, 20 Mar 2025 12:42:15 +0000 https://stellar.io/?p=32971 How does the Signature Beauty agency optimize its influence campaigns with Stellar? View case study To support the launch of a fragrance during a special retail promotion, Dutch agency Signature Beauty designed a tailor-made influencer activation. By relying on organic partnerships with carefully selected content creators, the agency crafted a campaign that was both authentic and […]

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How does the Signature Beauty agency optimize its influence campaigns with Stellar?

View case study

To support the launch of a fragrance during a special retail promotion, Dutch agency Signature Beauty designed a tailor-made influencer activation. By relying on organic partnerships with carefully selected content creators, the agency crafted a campaign that was both authentic and impactful. Discover how Signature Beauty used the Stellar platform to track, analyze, and maximize the performance of this activation in real time.

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Signature Beauty

Strategic partner for beauty brands in the Benelux countries

Based in Dordrecht, Signature Beauty is a company specialized in the development, marketing, and distribution of licensed beauty brands. Primarily active in the Benelux, the agency supports its partners at every stage: product development, commercial strategy, communication, and logistics.

Thanks to a 360° approach, the team brings together experts in marketing, public relations, sales, education, and market analysis. It works closely with agencies, brand owners, and distributors to deliver solutions tailored to each client’s specific needs.

With a deep understanding of the industry and a personalized approach, Signature Beauty helps brands stand out, gain visibility, and grow their market presence.

Objectives

A fragrance activation that awakens the senses

To support the promotion of a fragrance during a special week in the largest beauty retail chain in the Netherlands, Signature Beauty designed an organic influencer campaign focused on authenticity.

The approach? A targeted product send-out to content creators selected for their affinity with the fragrance universe, their visual style, and the relevance of their audience. The goal: to generate genuine engagement, boost brand awareness, and extend the brand’s message beyond the promotional period.

Here’s how Signature Beauty leveraged Stellar to achieve its objectives:

  • Refined targeting: Selection of influencers whose audiences matched the ideal target in terms of gender, age, and location.

  • Organic and engaging content: Spontaneous posts aligned with the brand universe to maximize authenticity

  • Real-time tracking: Use of Stellar’s automatic tracking to monitor content published via hashtags.

  • Performance analysis: Precise monitoring of key KPIs to measure the campaign’s real impact.

  • Optimized reporting: Generation of clear and actionable reports thanks to Stellar’s insights, making it easier to read results and plan for future campaigns.

Signature beauty perfume

Campaign

The brand sent the fragrance to a carefully selected network of influencers, encouraging them to share their experience through engaging posts and stories.

The campaign in a few key figures:

  • 18 influencers activated
  • 1.02 million cumulative followers
  • Audience made up of 74% women
  • Main age group between 18 and 34 years old

Social platforms used :

Results​

Precise targeting and strong resonance

With Stellar, Signature Beauty was able to monitor its campaign in real time and accurately measure its effectiveness. The activation was targeted, well executed and in line with its objectives:

  • Total reach: 167.87K impressions
  • Geographic distribution of the audience: more than 60% of the targeted audience was located in the Netherlands
  • High audience credibility score (74%)
  • 10% influential followers among the audience

These indicators confirm the relevance of the targeting and the accuracy of the activation, aligned with the fragrance’s positioning.

A final spray full of impact :

The spontaneous involvement of certain female influencers, who published more content than expected, also strengthened the impact of the campaign in the long term.

How Stellar helped Signature Beauty achieve its goals?

As part of this fragrance campaign, Stellar supported Signature Beauty every step of the way, making it easier to monitor, analyse and optimise the actions taken with precision. The platform provided real added value, thanks in particular to :

Here’s how the platform has added value:

  • Instant content tracking: Thanks to automatic hashtag detection, all posts were identified as soon as they went live, eliminating the need for manual collection and speeding up reporting creation.
  • Accurate performance analysis: Each story was analyzed in detail, allowing the team to measure the campaign’s true impact and identify the top-performing creators.
  • Target validation: The demographic data provided by Stellar confirmed the campaign was reaching the right audience profile, especially women aged 18–34 located in key markets—an essential element for a local and targeted activation.
  • Consistency of selected profiles: Insights on the influencers’ past brand collaborations helped validate the relevance of each profile, ensuring communication aligned with the fragrance’s identity.
  • Operational time savings: Automation of tracking allowed the team to focus on what matters most such as results, strategy, and creator relationships.

Thanks to Stellar, Signature Beauty was able to carry out its influencer campaign effectively and establish solid relationships with designers aligned with the brand, which is a real asset for its future activations.

An audience that inspires confidence

More than the volume achieved, it was the quality and credibility of the audience that made the difference. Thanks to Stellar, Signature Beauty was able to confirm that the designers involved were reaching a committed and reliable community, with a credibility score of 74%. What’s more, 10% of their subscribers were influencers themselves, reinforcing the recommendation effect within circles of high influence.

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Stellar saved us valuable time by automating influencer content tracking and hashtag monitoring, eliminating the need for any manual data collection. The insights provided by the platform allowed us to adjust our strategy in real time, based on follower demographics and engagement rates.
Claire van den BergMarketing specialist
Claire van den Berg

Accompanied with Stellar love by:

We are delighted to see Signature Beauty using Stellar to effectively manage a targeted and well-executed campaign. This type of activation shows how the platform can support agencies in their day-to-day work, by simplifying monitoring and providing useful data to enhance results.

Jeremy Choda

Customer Success Accounts EMEA & Canada

Stellar Tech

Want to know how Stellar Tech can help you reach the stars ? Let's talk about it !

The post How does the Signature Beauty agency optimize its influence campaigns with Stellar? appeared first on Stellar.

]]> How does tök communications manage its influencer campaigns with Stellar? https://stellar.io/resources/influence-case-study/case-study-tok-communications/ Thu, 05 Dec 2024 15:59:19 +0000 https://stellar.io/?p=30267 How tök communications manages its influence campaigns with Stellar View case study To celebrate the 5th anniversary of Le Central, Montreal’s iconic food hall, Canadian agency tök communications brought together influencers and journalists for a series of festive evenings in the heart of the Quartier des Spectacles. Discover how the agency leveraged the Stellar platform […]

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How tök communications manages its influence campaigns with Stellar 

View case study

To celebrate the 5th anniversary of Le Central, Montreal’s iconic food hall, Canadian agency tök communications brought together influencers and journalists for a series of festive evenings in the heart of the Quartier des Spectacles. Discover how the agency leveraged the Stellar platform to track, analyze, and optimize their campaign’s impact in real-time – with results that exceeded all expectations.

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@iskarlok I am not kidding when I say the vibe was there #montreal #mtl @Le Central ♬ original sound - iskarlok
@onyva.montreal @Le Central #montreal #montrealevents ♬ som original - On y va Montréal

tök communications

The 360 Canadian communications agency

Founded in 2016 by Éric Santerre, tök communications is a Montreal-based agency that stands out for its personalized approach. Located downtown, the agency brings together a multidisciplinary team with diverse talents: public relations specialists, social media strategists, designers, and organizational communication experts.

The agency supports its clients in all aspects of their communication (PR, social media, graphic design) with a clear philosophy: delivering tailored solutions that precisely meet each client’s objectives.

LGBTQ+ certified by Canada’s LGBT+ Chamber of Commerce, tök communications is committed to making a real impact on society and its clients’ development. A vision that’s reflected in each of their projects.

tok communications equipe rp

Objectives

A mouth-watering public relations and influencer campaign

16 restaurants under one roof, in the heart of Montreal’s iconic Quartier des Spectacles – there’s no doubt about it, Le Central isn’t your ordinary food court. And to celebrate its 5th anniversary, tök communications knew they needed an event to match.

The idea? A series of 5 festive evenings to reach all audiences. First, an exclusive VIP evening on October 17, 2024, bringing together lifestyle influencers and foodie journalists. Then, because gastronomy is meant to be shared, four public evenings on October 24 and 31, November 7 and 14.

The perfect opportunity to spotlight the 16 restaurants that make up Le Central’s soul, including two newcomers enriching this already unique culinary offering.

Here’s how tök communications used Stellar to achieve its objectives:

  • Target audience engagement: Precise targeting of content creators’ audiences by city, language, age, gender, and other data in just a few clicks.
  • Sustainable collaborations: Careful selection of micro, nano, and mid-tier influencers and food journalists for 100% organic partnerships.
  • Content diversification: Multi-format strategy deployment on Instagram and TikTok with stories, posts, and reels to maximize event visibility.
  • Performance optimization: Real-time monitoring of essential KPIs (reach, engagement, EMV) via Stellar to adjust the campaign on the fly.
  • Impact measurement: Precise analysis of reach and results to demonstrate campaign ROI.

Campaign

As Montreal’s first Food Hall, Le Central embodies the city’s culinary vibrancy by bringing together 16 iconic establishments in a space that brilliantly combines local gastronomy with urban ambiance.

To celebrate Le Central’s 5th anniversary and highlight its unique position in Montreal’s culinary landscape, tök communications mobilized a network of passionate lifestyle influencers and foodie journalists.

Campaign by the numbers:

  • 57 activated influencers and journalists
  • 706K combined followers
  • 83 posts published
  • 69 stories published

Social platforms used:

Results

Behind the scenes of a 5-star campaign

Using the Stellar platform, tök communications could precisely measure each content piece’s impact and optimize their strategy in real-time. The results speak for themselves – the generated content achieved remarkable reach and engagement:

  • 364K people reached
  • 319K video views
  • 9K generated interactions, including:
  • Nearly 9,000 likes
  • Over a thousand comments and shares

And that's not all:

The campaign’s ROI was equally impressive, generating a media value of nearly 170K CAD, demonstrating the effectiveness of the established collaborations and targeting relevance.

The cherry on top

Content creator enthusiasm exceeded all expectations. Beyond planned publications, many spontaneously created additional content after the event – reels, photos, in-feed posts – demonstrating Le Central’s lasting impact on their community.

How Stellar helped tök communications achieve their goals?

For Le Central’s 5th anniversary campaign, Stellar was essential to tök communications‘ strategy by providing key metrics and supporting decision-making.

  • KPI tracking: Monitored content reach, engagement, and media value in real-time to assess each action’s impact
  • Creator analysis: Measured guest engagement through content production to identify top collaborators for future work
  • Audience insights: Used demographic data to confirm the campaign reached intended targets in key areas
  • PR optimization: Identified authentic and engaged influencers for lasting relationships through profile analysis
  • Content tracking: Simplified monitoring of stories and temporary content across multiple creators
  • Clear reporting: Generated detailed summaries showing overall performance and results to the client

 

By leveraging Stellar, tök communications not only orchestrated a successful campaign for Le Central but also strengthened its ability to build lasting relationships with content creators – a valuable asset for future PR activities.

Sentiment analysis
for Le Central's campaign

Sentiment Analysis, to take the pulse of your community

Beyond traditional metrics, Stellar’s sentiment analysis allowed tök communications to deeply understand their campaign’s reception.

By instantly decoding comment tone and emoji usage, the agency can measure Le Central’s real perception among audiences and adjust their strategy accordingly. A valuable tool for validating the emotional impact of their actions and making decisions based on concrete feedback.

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Stellar brings us concrete value in several aspects: the various available features allow us to refine our strategy, particularly in creating our press lists, and adjust our approach in real-time. We can easily track and organize all content, even in complex campaigns, and offer our clients a clear, detailed summary of actions taken. Stellar is an essential tool for measuring the effectiveness of our actions and justifying obtained results, thus offering a precise vision of our campaigns' performance.
Maëlys ChupinPublic Relations Project Manager
Maëlys Chupin Tök Communications testimonial

Accompanied with Stellar love by:

We’re delighted to see agencies like tök communications using Stellar to maximize the impact of ambitious campaigns like Le Central’s 5th anniversary. This project represents a perfect illustration of what Stellar can bring: concrete support to maximize campaign impact.

Laura Wey, Team Lead Customer Success Stellar

Laura Wey

Team Lead Customer Success

Stellar Tech

Want to know how Stellar Tech can help you reach the stars? Let's talk about it!

The post How does tök communications manage its influencer campaigns with Stellar? appeared first on Stellar.

]]> How oSérieux organizes and measures its influencer campaigns with the Stellar tool? https://stellar.io/resources/influence-case-study/case-study-oserieux-stellar-tech/ Thu, 07 Sep 2023 08:59:01 +0000 https://stellar.io/ressources/influence-marketing-cas-clients/case-study-la-redoute-stellar-copy/ How oSérieux! organizes and measures its influencer campaigns with Stellar Tech See case study The experienced PR & Events agency, oSérieux!, used the Stellar Tech tool to launch a disruptive TikTok campaign for Philips OneBlade. The goal of the “Level Up” campaign was to increase product visibility, establish a OneBlade community, and engage TikTokers to inspire other platform […]

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How oSérieux! organizes and measures its influencer campaigns with Stellar Tech

See case study

The experienced PR & Events agency, oSérieux!, used the Stellar Tech tool to launch a disruptive TikTok campaign for Philips OneBlade. The goal of the “Level Up” campaign was to increase product visibility, establish a OneBlade community, and engage TikTokers to inspire other platform users to experiment with their facial hair and express their unique personal styles.

16 Tiktokers

Reach : 50.000

65 000 views

@holyoski puberty ain’t give me the good facial hair yet, i gotta shave what i gotta shave tho 💔 #philipsoneblade #ad ♬ OneBlade beat - 32WORLDWIDE 🇧🇪🌐
@clank.be #philipsoneblade #ad ♬ OneBlade beat - 32WORLDWIDE 🇧🇪🌐
@yung_mavu gotta do what you gotta do, peep the lightskin face in the beginning 😂🤷🏾‍♂️✨😎 #philipsoneblade #ad ♬ OneBlade beat - 32WORLDWIDE 🇧🇪🌐

Objectives

Certainly, influencer marketing plays a crucial role in enhancing the impact and visibility of a campaign, and this was especially obvious in oSérieux!‘s mission to activate the “Level Up” TikTok campaign for Philips OneBlade, a versatile grooming tool designed for shaving, trimming, and styling facial and body hair.

In today’s digital landscape, influencers carry a unique power to connect with and impact a vast audience. By collaborating with influencers who resonate with your brand and target audience, you benefit from an existing community of engaged followers. The choice to work with influencers was strategic and brought significant benefits to the campaign:

  • Amplified Reach: Influencers have dedicated followers who trust their recommendations. Leveraging their reach has enabled oSerieux! to introduce the Philips OneBlade to a wider and more diverse audience than traditional advertising methods would allow.
  • Credibility and Trust: Influencers are seen as trusted sources. Their authentic endorsements establish a level of trust and credibility that traditional advertising often struggles to achieve.
  • Engagement and Interaction: The influencers they partnered with gave authentic demonstrations of the product and showed how the Philips OneBlade fitted into their daily activities. These demonstrations not only resonated with their followers, but also encouraged interaction and conversation around the product.
  • Community Building: These influencers became passionate advocates of the product, playing a key role in creating a OneBlade community. Their followers began to share their own experiences and advice, cultivating a sense of belonging and loyalty among users.
  • Inspiration and Style: Through influencers, oSérieux! inspired other platform users to experiment with their facial hair and express their unique personal styles. These influencers served as creative role models, encouraging users to unlock the full potential of the Philips OneBlade.

 

 

 

 

Campaign

As part of the “Level Up” campaign, one of whose main aims is to create a community, oSérieux! called on renowned Belgian producer Chuki Beats to create an exclusive TikTok sound featuring the Philips OneBlade. Then they collaborated with 16 TikTokers, including small and medium-sized content creators, to create engaging “get ready with me” videos, synchronized with the infectious rhythm of the OneBlade. 

Using the capabilities of the Stellar Tech tool, the various Tiktok profiles were seamlessly: 

  • identified 
  • analyzed 
  • activated
  • monitored

How oSérieux! has improved its results thanks to Stellar Tech?

oSérieux! has significantly enhanced its results thanks to the integration of Stellar Tech into its influencer marketing strategy. The Stellar tool served as a centralized hub for influencer analysis across different social media platforms, simplifying the process of creating a list of potential collaborators. This multi-faceted tool enables oSérieux! to effortlessly assess the alignment of influencers with their target audience, identify their areas of expertise, and evaluate their engagement within their respective communities.

Here’s how the Stellar Tech tool concretely has strengthened oSérieux!’s influencer marketing approach: 

  • Streamlined Influencer Analysis: By consolidating data from a variety of social media platforms into one accessible location, the Stellar tool has redefined the way oSérieux! evaluates potential ambassadors. This streamlined approach has not only accelerated the process, but also made it more efficient.
  • Effortless Target Audience Assessment: Stellar Tech provides oSérieux! with an intuitive interface for matching influencers with their target audience. This crucial step ensures that influencer partnerships are carefully crafted to resonate with the right audience.
  • In-Depth Expertise Identification: The tool enables oSérieux! to dig deeper into an influencer’s expertise and content. This detailed analysis ensures that the selected influencers are not only aligned with the brand, but also have the knowledge and content to meet the campaign objectives.
  • Robust Engagement Evaluation: Stellar Tech makes it easy to assess an influencer’s level of engagement within their own community. This data-driven approach ensures that influencers have an active and responsive follower base, amplifying the impact of collaborative efforts. 

Results 

  • A reach of +50 000
  • + 65 000 Video views
  • 16 TikTokers (small to medium profiles)
  • The creation of a strong and creative OneBlade Community

In conclusion, the integration of Stellar Tech into oSérieux!’s influencer marketing strategy has significantly improved campaign effectiveness. This dynamic tool has not only centralized influencer analysis but has also refined the influencer selection process, ensuring a perfect match with the target audience. Furthermore, Stellar Tech has empowered oSérieux! to delve deeper into influencers’ expertise and engagement levels, fostering more authentic and impactful collaborations. 

As the digital landscape continues to evolve, the combination of technology and influencer marketing illustrated by Stellar Tech is set to lead to even greater success in future campaigns for oSérieux! and brands looking to harness the power of authentic connections.

Tiktok feed illustrations
Using a tool like Stellar Tech helps us as influencer marketeers to have a strong & measurable strategy instead of a guessing game. And besides the in-depth measurements & reports that are always at hand, it helps us make better choices for future campaigns.
Charlotte van BladelManaging partner, oSérieux!
Charlotte van Bladel

Want to know more about how Stellar Tech can help you reach for the stars? Let's talk!

The post How oSérieux organizes and measures its influencer campaigns with the Stellar tool? appeared first on Stellar.

]]> How La Redoute organizes and measures its influence campaigns with the Stellar tool https://stellar.io/resources/influence-case-study/success-story-la-redoute-stellar/ Wed, 29 Mar 2023 15:49:33 +0000 https://stellar.io/?p=9186 Hoe La Redoute How La Redoute organizes and measures its influence campaigns with the Stellar tool See case study La Redoute, a leading fashion and home furnishing brand, relied on Stellar to review its influencer marketing strategy, especially during its special “Black Friday” campaign. The goal: To ensure the effectiveness and ROI of its actions […]

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Hoe La Redoute How La Redoute organizes and measures its influence campaigns with the Stellar tool

See case study

La Redoute, a leading fashion and home furnishing brand, relied on Stellar to review its influencer marketing strategy, especially during its special “Black Friday” campaign. The goal: To ensure the effectiveness and ROI of its actions and improve the synergy and productivity of its teams, by removing the boundaries between Branding and Performance.

80 influencers 

Reach : 39 millions

100K clicks

Objectives

Today, companies active on social networks and in influence marketing like La Redoute face a multitude of challenges: ensuring the achievement of a large number of objectives via creative and authentic campaigns, measuring performance and profitability of their actions, while maximizing the time and efforts of internal teams for greater productivity.

At La Redoute, the influence canal is managed within the marketing department by two teams that have distinct objectives: the Brand team (visibility, brand image, engagement) and Performance (traffic, conversion) which traditionally launched different campaigns. From 2021, the brand and its strategic and affiliate partner Awin decided to undertake actions with more synergy and a collaborative approach between the teams. They also wanted to find a solution to homogenise the KPIs on a model tailored to La Redoute and above all to analyse the results and profitability of their campaigns.

For Black Friday and the end of the year holiday periods, the two actors searched for a software to launch a unique influencer campaign with allowing the two marketing team to:

  • create visibility for the brand and its promotional offers
  • generate web traffic and sales on the different categories of its e-commerce site
  • eliminate the borders between Brand and Performance with common campaigns
  • automate actions to be more efficient and remain competitive in its sectors
laredoute-awin

Campaign

For its Black Friday and end-of-year celebrations operation, La Redoute  launched an influence campaign on Instagram by collaborating with more than 80 ambassadors focused on the family, fashion and/or the art of living.

In less than 4 weeks thanks to the Stellar tool along with a structured and collaborative work between the Brand and Performance teams, the 80 influencers were easily :

  • identified
  • analyzed
  • activated
  • monitored

How La Redoute has improved its results thanks to Stellar?

Leader in France and Benelux and used in around thirty countries, Stellar enables La Redoute to identify the right ambassadors, analyze their profiles and audiences, plan and manage their campaigns and measure their impact via : automatic monitoring of content, metrics collection according to different KPIs and calculation of ROI (Return On Investment), EMV (Earned Media Value) and efficiency metrics (e.g. CPC, CPE).

With its tool, Stellar has concretely enabled La Redoute to :

  • Access a search engine and a powerful analysis tool to find relevant influencers, map them according to their universe and categorise them according to specific criteria – the audiences reached, the objectives they are likely to achieve according to their average statistics (reach, engagement rate, click-through rate).
  • Organise projects and communications with influencers in a collaborative and transparent way so that all teams have a global vision of the actions. A common database of influencers enables better management of activities and avoids duplication of contacts and activations.
  • Make cost and performance forecasts upstream of campaigns thanks to a dedicated feature, in order to guarantee maximum impact of influencers’ content.
  • Report on cross-social media campaigns: fast and efficient automated content monitoring, with a detailed view of achieved KPIs, reached audiences and profitability, for every campaign but also for every social network and influencer.

Results
 

  • An exceptional reach of 39 millions
  • 726 000 engagements
  • 100 000 clicks
  • 14% ROI

This collaboration has generated incredible results for Stellar and La Redoute. The “Les Cas d’Or” 3 prizes awarded to Stellar marks the fruitful culmination of this partnership. 

By automating and improving processes, La Redoute has significantly increased its partnerships with the most relevant and successful influencers. Influencer loyalty has been strengthened thanks to optimal communication, a direct relationship and the promotion of the influencer as an ambassador or premium partner.

A balance has finally been found between Brand and Performance investments, now based on product content and return on investment.

Beyond an optimal distribution of budget spend, the implementation of a cross-media measurement specific to La Redoute has made it possible to obtain a global and undissociated view of campaign performance.

The new processes have been extended to the entire marketing department. Learning new work methodologies was facilitated by Stellar and made it possible to rethink all endogenous and exogenous initiatives with the common base of a collaborative spirit at the service of performance.

The implementation of Stellar at La Redoute has made it possible to better organize our services and our organization within the marketing and communication department. We were able to more easily unify our strategies, have common projects and work much more collaboratively.
Anna FaureHead of Media, La Redoute
Anna Faure

Want to know more about how Stellar can help you reach for the stars? Let's talk!

The post How La Redoute organizes and measures its influence campaigns with the Stellar tool appeared first on Stellar.

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