Planning and analyzing your influencer marketing campaigns

Influencer marketing is now, without a doubt, one of the most effective digital levers. Nevertheless, it is difficult to know how to approach an influencer marketing campaign! The Stellar tool is there to help you: it makes influencer marketing accessible to everyone.

A good influencer marketing strategy has to follow 4 steps:

1. Define your influencer marketing strategy

   Which objective? Which targets? What message? What DNA for your brand?

2. Research, identify and analyze influencers

   This step is key! This is where you will choose relevant influencers for your campaign. Thanks to Stellar’s search engine, you can search and identify the influencers that are relevant to you, among a catalog of more than 20 million influencers present in France but also internationally.

3. Managing your influencer campaign

   It is now time to move on to the concrete part of the project: planning the campaign, creating the brief, contacting the influencers, following up on the relationships, paying them etc.

4. Tracking the impact The last step is to monitor the impact and ROI. This step is a laborious one if it is done without the help of a dedicated tool. Thanks to our tool, it is possible to have access to a global view of the campaign’s performance as well as to all the influencer’s statistics.

If you want to learn more about these 4 steps that make a successful influencer marketing strategy go read the article from Web & Marketing Co’m in collaboration with Stellar.