Influencer marketing blog
Influence,
News, trends and practical guides on influencer marketing and social media – from choosing the right creators to proving ROI. Insights from the Stellar team to help brands and agencies stay one step ahead.
GlossaryBrand SafetyOne controversial post can undo years of brand building. Learn the risks of overlooking brand safety and how to vet creators before you collaborate.
GlossaryBrand LiftConversions only tell part of the story. Brand lift shows how an influencer campaign shifts the way your audience sees, remembers and feels about…GlossaryBrand AmbassadorshipMore brands are turning one-off collaborations into lasting relationships. Discover what changes when an influencer becomes a true ambassador for…GlossaryBrand AlignmentBrand alignment can make or break a campaign. Explore the pillars of a good brand and creator fit, from shared values to a consistent tone and visual…GlossaryBrand AdvocatesBrand advocates share their love for your products without being asked. Discover the traits that set them apart and how to recognise them in your…GlossaryAuthenticityWhy do we trust some creators more than others? Explore the psychology behind authentic content and how creators stay credible while working with…GlossaryAudienceA creator with 10,000 engaged followers can beat one with 100,000 passive ones. Find out what makes an audience valuable and how to read it before…GlossaryAlways-On CampaignsBurst campaigns create spikes, then silence. See how an always-on strategy builds sustained visibility and deeper relationships with creators and…GlossaryAlgorithmAlgorithms decide whether a post reaches thousands of followers or disappears. Learn the key factors platforms weigh and what they mean for creators…GlossaryAffiliate codesCodes like EMMA20 do more than offer a discount. Discover how affiliate codes link social posts to real purchases and give creators a steady revenue…
