Influencer Forward 2026
Influencer marketing is no longer a bet. It is a $40 billion industry asking harder questions than ever.
INFLUENCE FORWARD
Why this room matters in 2026
Influence Forward is the Belgian reference event for everyone serious about the creator economy.
$40B
Global influencer marketing spend in 2026
69%
Of marketers increasing budgets in 2025
75%
Of European marketers working with micro-influencers
56%
Of EU brands getting more selective on KOL choice
2026 conversations
Six topics. No filler.
01
Influencer certification: one year in
Certified influencers and the brands that backed the initiative share what actually changed.
02
TikTok: from awareness to performance
How TikTok Shop is changing campaign architecture.
03
Every voice is an influencer
One brand activated its CEO, employees, and creators as a unified strategy.
04
Winning campaigns
Three standout campaigns presented by the agencies behind them.
05
The newsfluencer phenomenon
Audiences increasingly trust creators over traditional media.
06
AI, data and brand safety
AI is changing how we select creators, brief them, and measure what they produce.
Confirmed speakers
The people in the room
JL
Julien Latinis
CEO
Efluenz
Sarah Levin Weinberg
CMO & Co-Founder
Stellar Tech
SN
Sven Naudts
Content creator, Twitch partner
Independent
AH
Adeline Hulin
Chief of Unit — Media & Info Literacy
UNESCO
SV
Steven Verlinde
Campaign & Project Leader
ENGIE Belgium
SE
Shanice Engel
Managing Partner & Dir., Biz Dev
Independent
MP
Maarten Van Pellicom
Co-Founder
Fullsend Agency
KV
Kato Van Hassel
Content creator
@katovanhassel
CM
Claire Marnette
Content creator
@milkywaysblueyes
MM
Marion Min
Sales Director Group
Origin Group
Join us
Secure your place
IMA member? You get 25% off Early Bird tickets.
Members benefit from an exclusive 25% reduction.
Getting there
Mix, Brussels
Mix Brussels
Visit mix.brussels →Date
Tuesday 22 September 2026
Start time
Afternoon — doors from 13:00
City
Brussels, Belgium
Format
Talks, panels & networking
Our partners
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