Uncategorized Archives - Stellar

About Stellar Tech and Join

Laureline — Fri, 29 Aug 2025 07:49:44 +0000

The creator economy’s next chapter

The creator economy is booming and rapidly evolving.

UGC creators nearly doubled in 2025, growing by 93% year-over-year (Popular Pays).
In 2025, 15% of all social media collaborations were UGC campaigns (Whop).
The global UGC market stood at $4.45B in 2024 and is projected to reach $18.6B by 2031, with a 27% CAGR (The Shelf).
Brands are collaborating with 33% more micro-influencers year-over-year in 2025 (Statusphere).
Micro-influencers are now preferred 10x more than mega-influencers in campaigns (DemandSage).
In beauty, nano and micro creators outperformed larger influencers, driving higher ROI; some brands increased their micro-influencer spend by 20% in 2024 (Vogue Business).
By merging Join and Creatorz, Stellar Tech is creating a marketplace built for this next chapter: diverse, authentic, and scalable collaborations that meet the evolving needs of brands and creators alike.

About Stellar Tech:

Stellar Tech owns and develops advanced influencer marketing technologies. Stellar & IROIN®, together provide powerful influencer marketing solutions that deliver in-depth analytics, and Creatorz, now strengthened by Join, stands as the leading Benelux creator platform for nano-, micro- and UGC collaborations. The company’s mission is to democratize influence marketing by making it accessible to companies of all sizes and industries. With clients across 43 countries, including Nintendo, Aldi Süd, Dyson, Snipes, OTTO, BASF, Eurowings, and Air France, as well as agencies such as Ketchum, DOKYO, Social Match, Studio 71, OMD, MMBSY, Revolvr, and Bolt Influence, Stellar Tech continues to empower companies with innovative and scalable solutions.

About Join:

Founded by Paolo Martorino and Edwin Knip Join is a Dutch-based creator platform built to streamline authentic brand-creator collaborations. It empowers brands to find and manage creators with ease, while ensuring creators maintain control, transparency, and creative freedom. Join has been the go-to platform for hundreds of brands, connecting with ten thousands trusted talents, with a fast-growing international community of creators.

Media contact

Sarah Levin Weinberg — Co-founder, CMO & COO, Stellar Tech — sarah.levin@stellar.io

The post About Stellar Tech and Join appeared first on Stellar.

About Stellar Tech and IROIN®

Laureline — Wed, 19 Mar 2025 14:35:58 +0000

About Stellar Tech:

Stellar Tech is a company founded by Cathy Pill and Sarah Levin Weinberg, specializing in influencer marketing and offering cutting-edge technological solutions to optimize collaborations between brands and content creators. Based in Brussels and Paris, Stellar Tech is recognized for its commitment to innovation and international market leadership, particularly in France, Belgium, the Netherlands, Switzerland, Italy, and the UK. Stellar Tech owns and operates two core platforms: Stellar, a powerful influencer marketing solution that provides in-depth analytics, and Creatorz, a marketplace for nano and micro-influencers. The company’s mission is to democratize influence marketing by making it accessible to companies of all sizes and industries. With clients across 30 countries, including Disney, Nintendo, Dyson, and Air France, as well as agencies such as Ketchum, MMBSY, Revolvr, and Bolt Influence, Stellar Tech continues to empower companies with innovative and scalable solutions.

To fuel its expansion strategy, Stellar Tech recently secured investments from key industry leaders, including Jane Murphy, founder of EDPO and Cédric Pierrard, Chairman of Stellar Tech and former CEO of successful CRM platform Efficy, as well as Profinpar, a private equity firm specializing in accelerating the growth of high-potential companies, which acted as lead investor. This investment and the additional expert support enables Stellar Tech to drive forward its European expansion while continuing to innovate its product offerings and scale its operations, further strengthening the company’s position as an emerging European leader in the influencer marketing technology landscape.

About IROIN®:

Realigned by Michael Schierhold and led by Mathis Betz and André Kilz, IROIN® is a leading influencer marketing platform based in Germany. The company has established itself as a trusted partner for brands and agencies throughout the DACH region, empowering companies to reach their full potential and drive exceptional high-impact collaborations and results. With core values centred around family, quality, respect, empathy, and diligence, IROIN® has built a reputation for excellence and innovation in the influencer marketing space.

The platform is used by hundreds of notable clients throughout Germany, Austria, and Switzerland, including major brands such as Spotify, We are Era, Shure, Porsche, and Serviceplan. IROIN®’s deep understanding of the DACH market and strong regional creator relationships have positioned it as the platform of choice for companies seeking to execute impactful influencer campaigns in these territories.

New Stellar Tech leadership team

As part of this acquisition, Stellar Tech is strengthening our leadership team

Mathis Betz, IROIN®’s CEO, becomes Stellar Tech’s Chief Commercial Officer (CCO)
André Kilz, IROIN®’s CTO, steps into the role of Chief Product Officer (CPO)
Cathy Pill, cofounder of Stellar Tech, remains the Chief Executive Officer (CEO)
Sarah Levin Weinberg, cofounder of Stellar Tech, remains CMO and will now also endorse the role of Chief Operational Officer (COO)
Sylvain Duckers remains the Chief Technology Officer of Stellar Tech (CTO)

The post About Stellar Tech and IROIN® appeared first on Stellar.

Our tips for boosting your Instagram reels

Laureline — Tue, 14 Nov 2023 09:55:38 +0000

Instagram is one of the most widely used social networks. The platform allows users to share photos or videos in different formats, such as post, story, or reel. This presence of different formats, allows you to showcase your products, services or brand in an original, creative and dynamic way. Whether you choose to collaborate with influencers or create your own, reels are a great feature of the application, and we recommend that you integrate them into your social networking or influencer marketing strategy.

Discover how to leverage
AI for influence marketing
in our latest white paper

What is an Instagram reel?

On Instagram, the reel is a feature that allows users to create video clips lasting up to 90 seconds, adding music, filters, creative effects and backgrounds.

Since their launch, reels have been an effective way for brands and businesses to get creative and add a visual experience that goes beyond a simple post that might get lost in the photo stream.

On the other hand, unlike an Instagram video story, a reel doesn’t disappear after 24 hours. Once published, it remains permanently available on Instagram (unless you decide to delete it).

Reels are very popular with Instagram users. In fact, reels are entertaining and engaging content that will help you get more engagement, as you’ll gain visibility thanks to the platform’s algorithm, which highlights reels in order to encourage their use. To make the most of the reels feature on Instagram, it’s a wise idea to follow our 5 tips for optimizing their visibility.

How to create an Instagram reel?

Captivate from the very first seconds of your Instagram reel

Instagram is overflowing with content, and users scroll passively for maximum entertainment. That’s why the first few seconds of a video are so important. You need to grab the user’s attention to make them want to keep watching.

You can grab their attention in different ways: a catchphrase, an image, a before-and-after, a teaser or any other dynamic content that will make them want to see more.

Voir cette publication sur Instagram

Une publication partagée par The Pet Scout Shop (@thepetscoutshop)

Surf the wave of one or more Instagram trends

For your content to be amplified by the application, it’s a good idea to exploit current trends. Trends are content (music, filter, subject, model, etc.) that is frequently repeated by the users of the network, and which are therefore more prominently featured by the platform.

There are two ways to identify an Instagram trend:

By scrolling through the application, you’ll see which trends are recurring the most and are particularly used
When it’s music, next to the sound you’ll see a small arrow indicating that the music is currently trending

Surfing on trends is smart: the application will highlight your content, and users will be eager to watch it all the way to the end, because it’s content they generally like for its dynamism or fun factor.

Voir cette publication sur Instagram

Une publication partagée par Sephora (@sephora)

Voir cette publication sur Instagram

Une publication partagée par Drunk Elephant (@drunkelephant)

Get inspired and unleash your creativity

Obviously, surfing trends is extremely important for your visibility on Instragram. But that doesn’t mean you have to lock yourself in and create nothing new. It’s perfectly possible to use trendy music while adding a personal touch and creativity with an innovative concept. Don’t hesitate to draw on your imagination and your brand’s universe to come up with totally new and inventive concepts, it’s time to have fun!

Indeed, there are many ways to create Instagram reels while adapting it to your industry and your brand’s DNA. You can answer your followers’ questions, present your offices, your team, make humorous videos, feature your employees, share customer reviews, make tutorials tailored to your business, and much more.

Get the most out of Instagram

As with stories, it has recently become possible to add stickers, polls and much more to your reels. By using these different features, users interact with your content, creating greater engagement. So don’t hesitate to use all the features offered by the platform to maximize audience engagement.

Recently, Instagram has also introduced a video editing system, and the platform is boosting the reels in which these various features appear. These creative reel templates give free rein to your imagination and creativity, while making content creation simpler and more accessible.

In other words, using this type of functionality can only improve your reach, i.e. the number of people who see your reel.

Voir cette publication sur Instagram

Une publication partagée par Соня Панина | фотограф (@sadpatisson)

Voir cette publication sur Instagram

Une publication partagée par Details, Darling (@detailsdarling)

Enhance your reel covers

The cover of your reels is more important than you think! In fact, since this is the image that will appear in your feed (all your instagram posts on your profile), it’s important that this photo is in harmony with the rest, but above all, when a user is on your profile, the photo has to catch his or her attention so that he or she wants to click on it and read its content. This image can be anything from a real-life illustration of the subject to something far from it. The important thing is that it encourages users to click on it if they discover the real thing in the feed directly.

Stay active and regular

It’s important to post regularly on Instagram so that your content, whether posts or reels, is highlighted by Instagram. Ideally, you should post at least twice a week. However, the application favors video formats such as reels. This way, the more video content you post, the more likely it is to be featured and viewed by a larger number of people. However, it’s important to remember that your content needs to be relevant, and not just any kind of content. It’s important that your subscribers are interested in viewing your various posts, so content relevance and quality play a key role.

Interact with your community

To increase your community’s engagement with your content, it can be a good idea to create posts that they can interact with. Indeed, when your subscribers like, comment and share your reels, posts or stories, your engagement rate increases, and consequently so does your SEO. Indeed, your content will then be boosted by the platform. In this way, by using the various features offered by the platform such as questions, stickers or polls, your subscribers will have reasons to interact with your content.

What you need to know to create Instagram reels

Captivate from the very first seconds
Reels are a great way to communicate on social media, but they still need to be viewed in their entirety. So it's important to captivate your audience from the very first seconds to keep their attention and get your message across.
Follow current trends
Following trends and adapting them to your brand will enable you to be better referenced and thus reach a wider audience.
Add your own personal touch
Personalize your real estate with your brand's DNA, and don't hesitate to draw inspiration from what others are doing to develop your creativity.
Post regularly
Post content at least 2 times a week so that Instagram shows off your page. Instagram favors video formats, so the more videos you produce, the more likely your content will be featured.
Increase your engagement
Use the platform's features to enable your subscribers to interact with your content, thereby improving your SEO.

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