White papers and studies: decoding influencer marketing - Stellar https://stellar.io/resources/influence-white-paper-studies/ Turn big data into big stories Wed, 15 Apr 2026 06:25:38 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.5 https://stellar.io/wp-content/uploads/2022/02/cropped-Stellar_Logo_Deepblue-32x32.png White papers and studies: decoding influencer marketing - Stellar https://stellar.io/resources/influence-white-paper-studies/ 32 32 Influencer Marketing Trends 2026 https://stellar.io/resources/influence-marketing/trendguide2026/ Wed, 28 Jan 2026 06:57:43 +0000 https://stellar.io/?p=36865 Trend Guide 2026 7 trends. 20+ experts. Practical lessons for gaining influence in 2026. In 2026, influencer marketing will enter a new phase of maturity. Brands will no longer be content with simply launching campaigns: they will build truly creative systems, connected to commerce, driven by data and AI, with increasing demands for brand safety […]

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Trend Guide 2026

7 trends. 20+ experts. Practical lessons for gaining influence in 2026.

In 2026, influencer marketing will enter a new phase of maturity. Brands will no longer be content with simply launching campaigns: they will build truly creative systems, connected to commerce, driven by data and AI, with increasing demands for brand safety and accountability.
This guide deciphers what is really changing, what is working today, and how to transform complexity into measurable results.

*Stellar Tech will use your contact information to provide products and services to you. This information will be used in accordance with our data management policy. You can unsubscribe any time.

What will you find in this Trend Guide?

  • how AI is reigniting creativity without increasing brand risks
  • how brand safety AIneeds to be approached concretely in an AI-driven world
  • why Gen Z’s search behavior is changing and why content must be rethought
  • how influencer marketing no longer works in silos, but holistically
  • and how data can be used strategically to maximize effectiveness, relevance, and impact
Download the Trend Guide

Brought to you by

Stellar Tech revolutionizes influence marketing with powerful solutions designed for digital and communications professionals. Our Stellar platform streamlines every aspect of influencer marketing campaigns – from influencer identification to success report to optimization – giving you complete control over your influence marketing strategy.

Our mission is simple: democratizing influence marketing. We make transparent, understandable and accessible to everyone.

Discover the most recent insights

Download Trend Guide

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]]> AI in Influencer Marketing Survey 2025 https://stellar.io/resources/influence-white-paper-studies/ai-in-influencer-marketing-survey-2025/ Tue, 28 Oct 2025 08:05:04 +0000 https://stellar.io/?p=35606 AI in influencer marketing 2025 survey 936 voices. 5 markets. One question for influencer marketing professionals and content creators: how do they actually use AI? So to answer it, we went straight to the source. Because while everyone’s talking about AI, we wanted to know what’s actually happening with AI. The real adoption rates. The […]

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AI in influencer marketing 2025 survey

936 voices. 5 markets. One question for influencer marketing professionals and content creators: how do they actually use AI?

So to answer it, we went straight to the source. Because while everyone’s talking about AI, we wanted to know what’s actually happening with AI. The real adoption rates. The actual tools. The honest fears. The unexpected opportunities.

This isn’t another think piece. It’s data.

From DACH to Benelux, from agencies to solo creators, we mapped how AI is reshaping influencer marketing right now. Not in some hypothetical future, but today.

Ready for answers? Download the full report below.

*Stellar Tech will use your contact information to provide products and services to you. This information will be used in accordance with our data management policy. You can unsubscribe any time.

What will you find in this survey?

  • 936 real voices — 42.3% content creators and 57.7% marketing professionals from agencies, brands, and creator management companies
  • 5 markets, 5 different realities — How AI adoption varies from DACH to Benelux plus insights from France, Spain, and Canada
  • The full AI toolkit breakdown — Which tools actually get used (spoiler: ChatGPT dominates, but the rest is fragmented), for what tasks, and how often
  • Benefits vs. fears, unfiltered — What saves time, what sparks creativity, what keeps people up at night
  • The gaps nobody talks about — Between professionals and creators. Between daily users and skeptics. Between hype and reality.
  • What's next — Where the industry thinks AI is heading, and what needs to happen for trust to keep up with tech
Download the White Paper

Brought to you by

Stellar Tech revolutionizes influence marketing with powerful solutions designed for digital and communications professionals. Our Stellar platform streamlines every aspect of influencer marketing campaigns – from influencer identification to success report to optimization – giving you complete control over your influence marketing strategy.

Our mission is simple: democratizing influence marketing. We make transparent, understandable and accessible to everyone.

Discover what 936 industry insiders really think about AI

Download the White Paper

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]]> White Paper 2024 AI & Influencer Marketing https://stellar.io/resources/influence-white-paper-studies/white-paper-ai-and-influencer-marketing/ Wed, 30 Oct 2024 16:33:32 +0000 https://stellar.io/resources/influence-marketing/white-paper-influencer-marketing-trends-2024-copy/ Decoding AI’s Impact on Influence Marketing A complete map of opportunities, ethics, and challenges ahead From predictive analytics to virtual influencers, AI is revolutionizing every aspect of creator marketing.  Our white paper provides a comprehensive map of opportunities, ethics, and challenges ahead, helping you navigate this technological revolution with confidence. Through insightful interviews and case […]

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Decoding AI's Impact on Influence Marketing

A complete map of opportunities, ethics, and challenges ahead

From predictive analytics to virtual influencers, AI is revolutionizing every aspect of creator marketing. 

Our white paper provides a comprehensive map of opportunities, ethics, and challenges ahead, helping you navigate this technological revolution with confidence.

Through insightful interviews and case studies, discover how brands, agencies, and content creators can harness AI’s power while maintaining authenticity and trust.

Fill out the form below and receive your white paper by email.

Stellar Tech will use your contact information to provide products and services to you. This information will be used in accordance with our data management policy. You can unsubscribe any time.

What will you find in this white paper?

The Complete Analysis of AI in Influence Marketing

1. AI's Current Impact on Influence Marketing

  • Comprehensive overview of AI technologies already powering influence marketing platforms
  • Real-world applications in campaign optimization, creator selection, and performance analysis
  • Case studies showcasing successful AI integration in influence strategies

2. Opportunities

  • Analysis of AI-powered tools transforming data analysis, content creation and campaign management
  • Deep dive into virtual influencers and their impact on the industry

3. Challenges Ahead

  • Ethical considerations and potential risks
  • Guidelines for maintaining authenticity in an AI-driven landscape
  • Environmental impact and sustainability challenges

4. The Regulatory Landscape and Future Outlook

  • Detailed analysis of the EU AI Act and its implications for influence marketing
  • Framework for responsible AI adoption in influence strategies
Download the White Paper

Why download this white paper?

  • The Most Comprehensive Analysis of AI in Influence Marketing
    Understand how AI is reshaping the industry and what it means for your business.
  • Practical Guidelines for AI Integration
    Learn how to leverage AI tools while maintaining authenticity and trust.
  • Expert Insights and Real-world Examples
    Benefit from the perspectives of industry leaders, including brands, agencies, and creators.
  • Navigate the Regulatory Landscape
    Prepare for the EU AI Act and ensure compliance in your AI-powered campaigns.
Download the White Paper

Brought to you by

Stellar full Logo - Influencer marketing platform

Stellar Tech revolutionizes influence marketing with powerful solutions designed for digital and communications professionals. Our platform streamlines every aspect of influencer marketing campaigns – from influencer identification to success report to optimization – giving you complete control over your influence marketing strategy.

Our mission is simple: democratizing influence marketing. We make transparent, understandable and accessible to everyone.

Discover the impact of AI on influencer marketing

Download the White Paper

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]]> Influencer brief: How to write an efficient influencer brief? (+ template) https://stellar.io/resources/influence-white-paper-studies/how-to-write-an-efficient-influencer-brief/ Thu, 08 Feb 2024 15:22:11 +0000 https://stellar.io/?p=24962 How to write an efficient influencer brief? (+ free template) When working with influencers for your marketing, a well-prepared brief is essential for a successful campaign. This brief should be short but complete, providing only the essential information. Knowing what information to include can be difficult. To help you make your future influencer campaigns even […]

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How to write an efficient influencer brief? (+ free template)

When working with influencers for your marketing, a well-prepared brief is essential for a successful campaign. This brief should be short but complete, providing only the essential information.

Knowing what information to include can be difficult. To help you make your future influencer campaigns even more successful, we’ve created a downloadable brief template for your influencer collaborations.

Fill in the form below and receive your free influencer brief template by mail!

Stellar will use your contact data to offer you its products and services. This information will be used in accordance with its data management policy. You can unsubscribe at any time.

Why is it important to prepare efficient influencer briefs?

For your influencer marketing campaigns, creating a brief is a crucial step in ensuring a successful collaboration.

  1. Influencer brief ensures clear understanding of campaign objectives.

    The brief conveys the ambition of your influencer marketing campaign, detailing precisely the products or services to be promoted, the key messages to be communicated, the target audiences, and the expected results.

  2. The influencer brief plays a crucial role in maintaining the consistency of your brand’s image.

    By sharing your vision and values, the brief guides the influencer in the creation of content, consolidating your company’s identity and image in a seamless way.

  3. The influencer brief is one of the key guarantors of compliance with the rules.

    The brief reminds influencers of their legal and ethical obligations, explicitly stating paid partnerships, demanding transparency towards the audience, and ensuring compliance with laws relating to advertising and product promotion.

  4. Influencer briefs upstream of performance reports.
    As for performance measurement, drawing up a brief also helps to define clear performance indicators (KPIs), making it easier to evaluate campaign results. The brief focuses on campaign objectives, and can also propose concrete examples of KPIs and metrics, reinforcing the rigor of performance evaluation.

Wondering what information is essential for an effective brief?

We have thought of everything and created a brief template for you to complete. This turnkey tool is designed to optimize your future collaborations with influencers.

Download the Brief

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]]> White Paper 2024 Influencer Marketing Trends https://stellar.io/resources/influence-white-paper-studies/white-paper-influencer-marketing-trends-2024/ Tue, 09 Jan 2024 07:00:52 +0000 https://stellar.io/resources/influence-marketing/white-paper-10-influencer-marketing-trends-2023-copy/ Discover the 2024 Influencer Marketing Trends Responsibility, adaptability, creativity: these are the keystones of influence marketing for 2024. To approach this year with confidence, our white paper “2024 Influence Marketing Trends” delves into the strategies that will make all the difference, innovations to adopt, and pitfalls to avoid. Discover how brands, agencies, influencers, and platforms […]

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Discover the 2024 Influencer Marketing Trends

Responsibility, adaptability, creativity: these are the keystones of influence marketing for 2024.

To approach this year with confidence, our white paper “2024 Influence Marketing Trends” delves into the strategies that will make all the difference, innovations to adopt, and pitfalls to avoid.

Discover how brands, agencies, influencers, and platforms are adapting to create campaigns that are more conscious, connected, and creative!

Fill out the form below and receive your white paper by email.

Stellar will use your contact information to provide products and services to you. This information will be used in accordance with our data management policy. You can unsubscribe any time.

What will you find in this white paper?

The 3 Major Trends in Influence Marketing 2024

1. Responsible and transparent influence

  • An in-depth analysis of the latest European, French, and Belgian legislations on transparency
  • The impact of these changes on strategies for brands, agencies, and influencers
  • Insights on the integration of societal, environmental, and moral values in influence campaigns and their growing importance within communities
  • This trend will help you build responsible, authentic, and credible campaigns , essential for maintaining the trust of your target audiences and increasing their engagement.

2. The latest trends of social media

  • Key figures, trends, and new features of each social platform and tips for effectively leveraging them in your influence marketing strategies.
  • Strategic advice illustrating how to diversify your communication channels and formats according to the latest trends in influence marketing.
  • Examples of successful influence campaigns that marked 2023 across various channels.
  • This trend will help you expand your audience, boost engagement, and increase the effectiveness of your campaigns by leveraging the complementarity of platforms for more coherent and impactful influencer marketing.

3. Artificial Intelligence in influence

  • A detailed overview of the evolution of artificial intelligence in the field of influence marketing and the integration of AI tools such as predictive analysis, machine learning, and generative AI.
  • Analysis of the benefits, risks, and opportunities related to integrating AI into influence marketing strategies as a brand, agency, or influencer.
  • An in-depth observation of the opportunities and risks associated with the use of virtual influencers in marketing strategies.
  • This trend will offer you advice and methodologies for effectively integrating AI into your influence marketing strategies to better understand your audience, generate more engaging content, optimize the ROI of your campaigns...
Download the White Paper

Why download this white paper?

  • The 3 Trends of Influence Marketing 2024, Decoded and Analyzed
    Decipher the key trends that will shape the landscape of influence marketing and understand how they will impact your strategies.
  • Actionable Tips for Your Influence Marketing Campaigns
    Apply concrete strategies and tactics to improve the effectiveness of your campaigns, with practical advice tailored to current trends.
  • Insights from 18 Industry Experts
    Benefit from the advice and perspectives of renowned experts for a comprehensive and nuanced view of the challenges and opportunities of influence marketing in 2024.
Download the White Paper
Vladimira Durisova, responsible influencer marketing expert European commission

We have noticed a lack of awareness among influencers regarding their online activities. Many influencers do not realize that when they regularly engage in commercial online activities, such as advertising or selling goods or services, they are considered as traders in the European Union and have numerous legal responsibilities.

Vladimira Durisova

Legal Advisor – Application of Consumer Law
European Commission

Aline Lemaire, marketing director coca cola

In the digital age, social networks have become an indispensable tool for creating and maintaining authentic relationships with our consumers. Each platform offers a unique opportunity for interaction and engagement, requiring a deep understanding of its cultural codes to create meaningful and engaging content.

Aline Lemaire

Aline Lemaire, Marketing Director BENELUX
The Coca-Cola Company​

Evelien Stellar Lab influence marketing director

Influencers bring authenticity and can reach a specific target audience. This powerful combination of specific targeting and authenticity is, in my opinion, something you cannot achieve with any other form of digital media.

Evelien Meskens

Influence Director Belgium
Stellar Lab

Download the White Paper

Brought to you by

Stellar innovates in the field of influence marketing by providing solutions for digital and communication professionals. These solutions enable effective launching, analyzing, and optimizing media and influence campaigns on social networks.

Our mission: to democratize influence marketing by making it transparent, understandable, and accessible to everyone.

Discover all the 2024 influencer marketing trends

Download the White Paper

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]]> The future of campaign reporting: quantitative and qualitative indicators https://stellar.io/resources/influence-white-paper-studies/the-future-of-campaign-reporting-quantitative-and-qualitative-indicators/ Thu, 06 Jul 2023 15:26:05 +0000 https://stellar.io/?p=24035 The future of campaign reporting: quantitative and qualitative indicators Measuring your results and maximizing your return on investment are at the heart of your strategic thinking. And that’s where marketing metrics come in, providing valuable information on the performance, profitability and efficiency of marketing decisions. In this guide, you’ll discover the different metrics used in […]

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The future of campaign reporting: quantitative and qualitative indicators

Measuring your results and maximizing your return on investment are at the heart of your strategic thinking. And that’s where marketing metrics come in, providing valuable information on the performance, profitability and efficiency of marketing decisions.

In this guide, you’ll discover the different metrics used in influencer marketing, from traditional KPIs to more sophisticated qualitative and quantitative measures.

Fill in the form below and receive our e-book by e-mail.

Stellar will use your contact data to offer you its products and services. This information will be used in accordance with its data management policy. You can unsubscribe at any time.


Use our guide to discover

  • Quantitative performance indicators for influence
  • Qualitative performance indicators for influence
  • The influencer's role in gathering perceptions and sentiments about your marketing campaign, brand and products
  • How to carry out comprehensive qualitative and quantitative analyses with Stellar Tech's campaign reports


Download our guide

Access the form

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]]> White Paper – 2023 Influence Marketing Trends https://stellar.io/resources/influence-white-paper-studies/white-paper-10-influencer-marketing-trends-2023/ Tue, 15 Nov 2022 15:39:33 +0000 https://stellar.io/?p=11338 2023 Influence Marketing Trends Influencer marketing is constantly evolving. In 2022, and more than ever in 2023, the industry will be more demanding. In the face of these fast-paced changes, we bring you an in-depth analysis of the 10 trends that will shape influencer marketing and social networks. Fill out the form below and receive […]

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2023 Influence
Marketing Trends

Influencer marketing is constantly evolving. In 2022, and more than ever in 2023, the industry will be more demanding.

In the face of these fast-paced changes, we bring you an in-depth analysis of the 10 trends that will shape influencer marketing and social networks.

Fill out the form below and receive the white paper by email.

Stellar will use your contact information to provide products and services to you. This information will be used in accordance with our data management policy. You can unsubscribe any time.


The 10 trends of 2023

  • Legislation and accountability: towards fairer influencer marketing
  • The growing power of influencers in the age of the Creator Economy
  • Engaged influencer marketing: the boom of campaigns with strong values
  • Short videos... getting less and less short!​
  • LinkedIn: the new playground for B2B and B2C brands and influencers
  • Live success: when influencers play the live card
  • Social Commerce or the emergence of sales 2.0
  • When affiliate marketing and influencer marketing become one!
  • Virtual worlds: tomorrow's influencer marketing beyond social networks
  • Gamification, experiences, challenges: captivate your community!

Each trend is illustrated with:

  • A comprehensive literature review
  • Hard numbers and real-world examples
  • The opinions of 40 experts in influencer marketing and social media
  • The "Marketer's To Do" which includes tips to apply in your strategies
Download the white paper


Download the white paper

Download the white paper

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]]> Infographic – Influencer marketing in the Benelux https://stellar.io/resources/influence-white-paper-studies/infographic-influencer-marketing-in-the-benelux/ Tue, 06 Sep 2022 12:46:36 +0000 https://stellar.io/?p=8872 Infographic Influence Marketing in the Benelux Influence offers considerable opportunities for brands, agencies and media. But what is its real place at the heart of marketing strategies in the Benelux? Stellar has answered this question. We asked 300 marketing professionals in Belgium, the Netherlands and Luxembourg about the use of influence marketing in their campaigns. […]

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Infographic Influence Marketing in the Benelux

Influence offers considerable opportunities for brands, agencies and media. But what is its real place at the heart of marketing strategies in the Benelux? Stellar has answered this question.

We asked 300 marketing professionals in Belgium, the Netherlands and Luxembourg about the use of influence marketing in their campaigns.

Many figures came out of the study and confirm the growing importance of influencer marketing in the marketing strategies of advertisers and agencies in the Benelux. 90% of the respondents foresee a growing role for influence within marketing teams in 2022. They are all satisfied with the results obtained, as it is, according to them, the second most important lever for generating return on investment after Paid Social Media.

To accompany the publication of the first study on influencer marketing in the Benelux, find below the infographic that highlights the key figures and trends. 

Download our study on influencer marketing in the Benelux in one click.

Survey 2022 :
Influence Marketing in the Benelux

Curious to know more? Fill in your details below and the survey report will be sent to you by e-mail.

Stellar will use your contact information to provide products and services to you. This information will be used in accordance with our data management policy. You can unsubscribe any time.

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]]> Survey – Influencer Marketing in the Benelux https://stellar.io/resources/influence-white-paper-studies/survey-influencer-marketing-in-the-benelux/ Tue, 14 Jun 2022 10:01:18 +0000 https://stellar.io/white-paper-trends-influencer-marketing-copy/ Survey 2022 : Influencer Marketing in the Benelux Today, influence offers many opportunities for brands, agencies and media. But what is its real place at the heart of marketing strategies in the Benelux? To answer this question, Stellar asked 300 marketing professionals in Belgium, the Netherlands and Luxembourg in a large-scale survey about their use […]

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Survey 2022 : Influencer Marketing in the Benelux

Today, influence offers many opportunities for brands, agencies and media. But what is its real place at the heart of marketing strategies in the Benelux?

To answer this question, Stellar asked 300 marketing professionals in Belgium, the Netherlands and Luxembourg in a large-scale survey about their use of influence in their campaigns.

Curious to know more? Fill in your details below and the survey report will be sent to you.

Stellar will use your contact information to provide products and services to you. This information will be used in accordance with our data management policy. You can unsubscribe any time.


You will find, among other things, in this report :

  • The views and insights of 300 professionals about influencer marketing in the Benelux
  • The similarities and the differences between brands and agencies, countries and industries in their use of influencer marketing
  • The challenges faced by marketing professionals and points of attention to improve influence projects
  • How technology is used to help overcome challenges
  • Predictions and expectations for the future in the influence industry
download the survey

Stay ahead of the crowd without missing a beat

Tell me more

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]]> White Paper – Influence Marketing : Trends to follow in 2022 https://stellar.io/resources/influence-white-paper-studies/white-paper-trends-influencer-marketing/ Wed, 16 Mar 2022 12:11:36 +0000 https://stellar.io/?p=4585 Influence Marketing: Trends to follow in 2022 In the age of the “Creator Economy”, influencer marketing is more powerful than ever. What are the trends to follow in 2022 to have a greater impact on social media audiences ? To answer this question and with the testimonies of 37 experts, Stellar has published a White Paper […]

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Influence Marketing: Trends to follow in 2022

In the age of the “Creator Economy”, influencer marketing is more powerful than ever. What are the trends to follow in 2022 to have a greater impact on social media audiences ?

To answer this question and with the testimonies of 37 experts, Stellar has published a White Paper where 14 trends to follow for a successful influencer campaign on social media are developed.

Curious to know more? Fill in your details below and the White Paper will be sent to you.

Stellar will use your contact information to provide products and services to you. This information will be used in accordance with our data management policy. You can unsubscribe any time.


You will find, among other things, in this White Paper :

  • 14 trends for 2022: from the importance of transparency and B2B influence to Live Shopping and Twitch
  • Testimonials from 37 influence experts including brands, agencies and influencers
  • Professional tips for each trend to better implement them in your campaigns
  • Examples of successful campaigns to illustrate
download the white paper

Stay ahead of the crowd without missing a beat

Tell me more

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