MSR - New crush : Meet MSR

  • France
  • 5 Influencers
  • 543K Reach
  • 109K Traffic
  • 3% CR now MSR, is the leading online fashion retailer in France, offering a carefully selected collection of unique tuned brands, and targeting fashion conscious people who value elegance and style. With more than 300 brands available, MSR has managed to become a true concept store and fashion destination, always searching for new inspiring brands to add to its collection.

MonShowroom wanted to leverage lifestyle influencers with large social audience to promote the launch of their new website and visual identity as well as generate traffic and sales for the Spring-Summer collections. 5 top Fashion and Lifestyle influencers created Instagram and Blog posts to reveal and praise the new website design and features, and share their new-season products’ crushes through clickable ‘whishlists’.