Maison Dandoy - When digital meets artisanal

  • Belgium, France
  • 40 Influencers
  • 2,5M Reach
  • 50K Engagement
  • 150 Posts

Maison Dandoy is one of the most renowned artisanal manufacturer of traditional biscuits in Belgium. The family Biscuiterie has been perpetuating traditions and unique know-how in the preparation of many Belgian specialties while modernizing and evolving over time to adapt to trends and tastes of its customers.

About 40 Belgian and French lifestyle trendsetters attended the #DigitalArtisanal Brussels event organised by Dandoy and few other brands – Elisabeth chocolatier, Manhattn’s and Balls & Glory restaurants.
The food houses opened the doors of their establishments to the most popular Youtubers, Bloggers and Instagramers in order to give a new lease of life to Belgian crafts and promote their specialties on Social networks.
From food tastings made-in-Belgium to cooking workshops to backstages visit … the rendez-vous between the digital world and the craft industry gave rise to unique moments as well as posts, videos and snaps. More than 150 content were published in just a few days allowing the artisans to gain visibility on the web and social networks.