With 50 years of ideas, Brita emerged on the water filter market with the aim of bringing out the best in drinking water. Over the years the selection of products has diversified and modernized to respond to the needs of consumers. Brita promotes a better quality of life by focusing on the environment and recycling.
In July 2017, the brand hired Stellar to launch its new campaign #Withfilter on social media and blogs. By choosing Instagram and blogs as primary platforms, the objectives of the campaign were to increase brand awareness and drive trafic on the e-shop. 35 food, lifestyle and healthy influencers wrote articles on their blogs and Instagram posts to present the carafes and share their experience with Brita.