Belgian ready-to-wear brand BeGummy is known for its fun, unconventional line of hoodies with original designs and exceptional softness. Its unique branding and marketing concept centred on ‘mothers & kids’ made it into an immediate success. Launched in 2016 and selling exclusively online, the new-launched label quickly enjoyed social buzz thanks to Disney Channel and Soy Luna star, Karol Sevilla.
BeGummy wanted to enter the French market with a powerful Social Media campaign on. Their objectives were to raise brand awareness among teens and mums, increase social brand following, drive traffic to and sales on the BeGummy website. 50 Mums and Teens influencers created engaging YouTube videos and Instagram posts, all praising the brand’s designs, comfort and quality.